The Lighter Side of Holiday Retail Sales Competition

4 years ago

The pressure is on for small and mid-sized retailers to compete against big boxes for Holiday retail sales and get a piece of the NRF’s predicted $630.5 billion pie. There is no shortage of creativity needed when developing a strategy to stand out — as these marketers demonstrate …

Big Guys vs. Little Guys — The Pain Is Real

Sidecar Holiday Marketing Cartoons: Big Guys vs. Little Guys: The Pain Is Real

Cartoons, Holiday

Janelle Kozyra

Janelle is the Director, Content Marketing at Sidecar. She is a career-long digital marketing professional. Janelle is an early practitioner of the content marketing discipline, with specialization in brand communications and storytelling. She oversees Sidecar's content marketing team and covers trends impacting retail marketing for Sidecar Discover.