• FREE ANALYSIS

    READY TO POWER UP YOUR PERFORMANCE MARKETING CAMPAIGNS?

    This free, no obligation performance analysis will uncover:
    • Opportunities to earn more from your catalog
    • Ways to optimize performance across search, shopping, social, and discovery channels
    • Wasted ad spend and how to reduce it
SEASONAL

The Lighter Side of Holiday Retail Sales Competition

Janelle Kozyra
By
5 years ago

The pressure is on for small and mid-sized retailers to compete against big boxes for holiday retail sales. There is no shortage of creativity needed when developing a strategy to stand out — as these marketers demonstrate …

Big Guys vs. Little Guys — The Pain Is Real

Sidecar Holiday Marketing Cartoons: Big Guys vs. Little Guys: The Pain Is Real

, 
Janelle Kozyra

Janelle Kozyra

Janelle is the Director, Content Marketing at Sidecar. She is a career-long digital marketing professional. Janelle is an early practitioner of the content marketing discipline, with specialization in brand communications and storytelling. She oversees Sidecar's content marketing team and covers trends impacting retail marketing for Sidecar Discover.

More Picks

Top 3 Google Shopping Seasonality Myths … Busted

July 5, 2017

6 Trends That Show the (Thanksgiving) Tables Have Turned in Google Shopping

December 21, 2017

Prepare for the Discovery-Driven, Visual-Obsessed Shopper This Holiday

November 6, 2017

Back to School: 5 Fixes to Give Your Google Shopping Campaigns a Boost

July 27, 2017