Toys and Hobbies

Why Toys and Hobbies Ads Surged During the Pandemic

Toys and hobbies ads experienced huge increases in consumer demand throughout the pandemic. As households were forced to remain indoors, a desire for nostalgia and quality time away from screens grew ...

Ellen Harvey

Collectibles Retailer Shows How a Small Marketing Team Can Get Started on Google Shopping

Lack of time is one of the worst enemies of small marketing departments. You can only get to so much—whether you have one or two teammates, are the sole marketing person, or the business owner handl...

Janelle Kozyra

How to Use Search Terms to Heat Up Google Shopping ROI (Lessons From a Toy Retailer)

Nevermind the fact that Google still does not allow keyword bidding for Shopping campaigns. Marketers are developing ways to hack keyword bidding -- such as by creating several Shopping campaigns, e...

Janelle Kozyra

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#Toys and Hobbies

Why Toys and Hobbies Ads Surged During the Pandemic

Collectibles Retailer Shows How a Small Marketing Team Can Get Started on Google Shopping

How to Use Search Terms to Heat Up Google Shopping ROI (Lessons From a Toy Retailer)

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