Total Retail | Sidecar

7 Ways E-Commerce Marketers Are Evolving Their Roles and Teams in 2021

All too often, the human side of e-commerce marketing is overlooked. It’s tempting to focus on new technologies that shape e-commerce marketing, but equally important are the marketing professionals...

Mike Perekupka

Walmart’s Interest in TikTok Sparks Urgency to Engage Gen Z Shoppers. Here’s How to Start.

Winning over Gen Z is crucial to many retailers’ plans, and the relationship between Walmart and TikTok adds a new level of urgency to the equation. The vision that Walmart CEO Doug McMillon has put...

Mike Farrell

More Than a Trend, Omnichannel Retail Is the New Imperative for Retailers

Omnichannel retail has expanded rapidly amid the COVID-19 pandemic. Due to shipping constraints and limited product availability, shoppers are looking for greater flexibility to fulfill their orders. ...

Ellen Harvey

The Warming Store Sees Digital Ad ROI Increase During Coronavirus Pandemic

Featured in Total Retail: The Warming Store Sees Dramatic Digital Ad ROI Increase During Coronavirus Pandemic

COVID-19 has ignited a surge in the e-commerce marketing sector. Many retailers are seeing year-over-year growth in digital ad ROI and other major KPIs. For instance, in analyzing a sample of several ...

Janelle Kozyra

20 Pieces of Advice for Marketing During the Coronavirus

Digital and e-commerce marketers are rethinking their plans as the coronavirus continues to impact the retail industry. Here are 20 of the positive steps we’re seeing retail marketers take to work t...

Mike Farrell

Stats Retailers Can’t Ignore When Crafting Their Google Ads Strategy

Retailers' Google Ads budgets shifted dramatically across 2017 and 2018. So did their top revenue drivers. That means new opportunities are emerging to drive more successful paid search and shopping c...

Mike Farrell

The Future of Search for Retail Marketers? Google Shopping Ads

Google Shopping ads have never been so conspicuous to consumers — nor so successful for retailers.
Search for "black sunglasses," and it's hard to miss the Google Shopping ads monopolizing th...

Andre Golsorkhi

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#Total Retail

7 Ways E-Commerce Marketers Are Evolving Their Roles and Teams in 2021

Walmart’s Interest in TikTok Sparks Urgency to Engage Gen Z Shoppers. Here’s How to Start.

More Than a Trend, Omnichannel Retail Is the New Imperative for Retailers

Featured in Total Retail: The Warming Store Sees Dramatic Digital Ad ROI Increase During Coronavirus Pandemic

20 Pieces of Advice for Marketing During the Coronavirus

Stats Retailers Can’t Ignore When Crafting Their Google Ads Strategy

The Future of Search for Retail Marketers? Google Shopping Ads

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