2016: The Year in Google SERP Updates
Once again, ‘tis the season for year-end roundups. When we sat down to discuss the changes Google made this year to its search engine results page (SERP), one thing stood out: the heightened prom...
Thanksgiving to Cyber Monday 2016: Which Day Won Google Shopping?
One of the biggest stories coming out of the 2016 holiday season kickoff is the duel between Cyber Monday and Black Friday for online sales. We saw a similar trend within the Google Shopping channel: ...
Start Adjusting: Tablet Bid Adjustments for Google Shopping Have Arrived
For years, it’s been right there, gleefully taunting e-commerce marketers. I’m talking, of course, about the performance data next to “Tablets with full browsers” that appears when you segm...
2 Crazy Useful Google Shopping Columns You Probably Aren’t Using
Google's AdWords interface can be a dizzying environment. With all the data points available, even the most battle-hardened e-commerce marketers can overlook or fail to properly employ AdWords’ l...
