Social Media | Sidecar

What Is Influencer Marketing? Many Retail Marketers Don’t Know.

Influencer marketing is a huge buzzword in retail, but as it turns out, most retail marketers don’t understand it. According to influencer marketing expert Amanda Russell, it’s not about paying ce...

Ellen Harvey

Retailers Race for a Slice of the $25B Livestream Shopping Pie

Livestream shopping is on the verge of re-shaping up e-commerce in the U.S. It emerged as an innovation early in the pandemic, when retailers were eager to find new ways to engage shoppers online. Tod...

Ellen Harvey

In 2021 Consumers and Retailers Are Finally Ready for Social Commerce

Some retailers have been hesitant to buy into Facebook and Instagram advertising. Skeptical retailers believed the two platforms’ primary benefit was upper-funnel brand awareness. That made it diffi...

Ellen Harvey

How to Advance Your Marketing Career With the 2021 E-Commerce Marketer Survey

If e-commerce marketers don’t understand how their day-to-day work fits into the larger mission of their team or aligns with industry-wide trends, it’s difficult to plan for success in their marke...

Ellen Harvey

How Customer Reviews Can Spur a 270% Increase in Conversions: A Conversation With The Spiegel Research Center

Word of mouth has been the holy grail of retailer marketing for decades. Countless research indicates that receiving recommendations from other customers significantly impacts the final purchase decis...

Ellen Harvey

Turn E-Commerce Customers Into Advocates: A Chat with Jonah Berger

We’ve all seen those marketing campaigns or products that blow up overnight, propelled by fans or customers who eagerly spread the word amongst friends, family, and their social networks. Plenty ...

Rob DePersia

Keepin’ It Relevant: What #RIPTwitter Means for E-Commerce

This week, the Twitterverse went all, well, atwitter with the announcement that it would roll out an update to users’ timelines. While the feature is currently opt-in, it will soon become a defa...

Mike Perekupka

The 7 Biggest E-Commerce Opportunities of 2016

The first week of a new year is unlike any other week of the year. If you’re like me, you’ve got what feels like a million thoughts and emotions running through your head. You could be excited....

Andre Golsorkhi

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