Showcase Shopping Ads

Google Marketing Live 2019: Google Doubles Down on Marketplaces, Discovery & Search Intent

When Google revamps its platform, the ramifications shape the entire marketing landscape. Google’s latest product roadmap, unveiled at Google Marketing Live 2019, charts the future trajectory of sea...

Mike Farrell

2019 Benchmarks: New Data Reveals Google Ads Growth Opportunities

Retailers are spending more across Google Ads and seeing results. According to Sidecar’s 2019 Benchmarks Report: Google Ads in Retail, revenue in Google’s search and shopping channels in 2018 incr...

Steve Costanza

2019 Benchmarks: The Google Updates Impacting Retailers’ Search Marketing Strategy

Google rolled out several new features and updates across Google Ads over the last year, particularly in its paid search and shopping channels. Here at Sidecar, we’re seeing some of these updates pl...

Mike Baber

Navigating Showcase Shopping Ads This Holiday Season

Google is doing more than just catering to upper funnel shoppers this holiday season. Recent updates have made Showcase ads appear for more specific queries while the addition of video is giving retai...

Steve Costanza

Get Ready Now for Google’s Showcase Shopping Ads

Here we go again. Last week, Google announced a new ad format for Google Shopping, called Showcase Shopping ads, that will surface for generic search queries.

Notice a trend here? Google contin...

Steve Costanza

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#Showcase Shopping Ads

Google Marketing Live 2019: Google Doubles Down on Marketplaces, Discovery & Search Intent

2019 Benchmarks: New Data Reveals Google Ads Growth Opportunities

2019 Benchmarks: The Google Updates Impacting Retailers’ Search Marketing Strategy

Navigating Showcase Shopping Ads This Holiday Season

Get Ready Now for Google’s Showcase Shopping Ads

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