Shopping Ads | Sidecar

3 Tips for Turning One-Time Shoppers Into Repeat Customers

Today’s consumer is savvy; they know a transaction from an experience. If you treat customers like a transaction, that’s exactly what they become. But if you provide them with a relevant, memorabl...

Phil Turicik

3 Google Shopping Metrics to Outrank the Competition

3 Metrics to Outrank the Competition in Google Shopping

Nowhere can the landscape feel more disorienting than the Google Shopping dashboard. Depending on your product grouping strategy and the size of your product feed, you might have five, 50, or 500 prod...

Janelle Kozyra

Measuring the Impact of Mobile in a Multi-Device World

One day this week during my morning train commute into Center City Philadelphia, I remembered I needed a new baseball glove in order to maximize my contribution to the esteemed Sidecar softball team. ...

Dave LeDonne

Optimizing Landing Pages for Google Shopping

Are Your Landing Pages Hurting Your Google Shopping Optimization?

As the old saying goes, you never get a second chance to make a first impression. This idiom rings ever so true in the world of online shopping, where consumers are in control and retailers are in a h...

Phil Turicik

5 Tactics to Create a Google Shopping Powerhouse

Google Shopping is a powerful, dynamic, and compelling e-commerce channel. Chances are, you’ve put some serious money and effort into capturing sales from the countless consumers shopping online eve...

Janelle Kozyra

Just Blow up Your Google Shopping Product Groupings, OK?

Still thinking about how to jump out in front of the competition in Google Shopping and other PLA channels? Let’s talk about that for a minute, because one suggestion we have for you ... and don’t...

Mike Farrell

For E-Commerce, Will March Madness Bring on the Super Bowl Effect?

Here we go! March Madness. Regardless of John Oliver's opinion, Americans tend to go a little, well, mad for the annual NCAA tournament. So mad in fact, that according to some estimates, March Madness...

Mike Perekupka

Google Shopping and Mobile: A Huge Opportunity?

It’s no secret that Google Shopping is growing fast; in August, adgooroo reported that Google Shopping now accounts for more than 60% of paid search dollars for Internet Retailer’s Top 20. Yet an...

Dave LeDonne

Google Shopping Growth: Is It Living up to the Hype?

For e-commerce marketers utilizing Google as part of their acquisition strategy, 2014 was a volatile year. In April, Google rolled out major changes to its Google Shopping offering, and in August, ret...

Steve Tutelman

Google Knows Best With Its Release of the Multi-Tab Gmail Inbox

I’ve been following the rollout of the new multi-tab Gmail inbox, and the retail world’s reaction to it, ever since the company announced its impending arrival in May, and so far, here’s what I ...

Andre Golsorkhi

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3 Tips for Turning One-Time Shoppers Into Repeat Customers

Measuring the Impact of Mobile in a Multi-Device World

Are Your Landing Pages Hurting Your Google Shopping Optimization?

5 Tactics to Create a Google Shopping Powerhouse

Just Blow up Your Google Shopping Product Groupings, OK?

For E-Commerce, Will March Madness Bring on the Super Bowl Effect?

Google Shopping and Mobile: A Huge Opportunity?

Google Shopping Growth: Is It Living up to the Hype?

Google Knows Best With Its Release of the Multi-Tab Gmail Inbox

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