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OfficeSupply.com’s Plan to Win Back-to-School Marketing

2021 may be the biggest year for back-to-school marketing in half a decade. This season will likely outstrip the past five back-to-school shopping periods, with spend expected to top $32.5 billion, ac...

Ellen Harvey

Books, Music, and Video Ads Reached New Audiences in 2020 as Customer Acquisition Surged

As movie theaters and concert venues closed their doors during the pandemic, many shoppers turned to books, music, and video to fill the gap. Throughout 2020 retailers advertising on Google Ads experi...

Ellen Harvey

Ads That Worked for Jewelry During the Pandemic — and Have Value Moving Forward

Despite uncertainty from the pandemic, consumers still bought jewelry online in 2020. Some sought jewelry as a means of self-care, and as gifts for loved ones to acknowledge the challenges of the time...

Janelle Kozyra

Floral Industry Statistics 2021: A Closer Look at Digital Ad Performance

The e-commerce flowers and gifts market faced a mixture of positives and challenges over the past year. Stay-at-home orders drove many consumers to send more flowers to loved ones whom they could not ...

Janelle Kozyra

New Food Retail Industry Analysis Shows Conversion Rate Growth on Google, Instagram

The food and drink retail segment experienced steady year-over-year growth for several KPIs across Google, Facebook, and Instagram. New food retail industry analysis from Sidecar’s 2021 Benchmarks R...

Tim Dolan

Mass-Market Retailers Prioritize Return on Ad Spend on Google, Facebook

New findings from the 2021 Benchmarks Report shows mass-market retailers posting notable return on ad spend (ROAS) across several major ad platforms. According to the report, the mass merchant vertica...

Tim Dolan

Why Toys and Hobbies Ads Surged During the Pandemic

Toys and hobbies ads experienced huge increases in consumer demand throughout the pandemic. As households were forced to remain indoors, a desire for nostalgia and quality time away from screens grew ...

Ellen Harvey

Auto Parts Advertising Overperforms in Return on Google and Facebook

The automotive parts and accessories segment generated some of the strongest return on ad spend (ROAS) in 2020, compared to the retail average. Take a look at these findings for auto parts advertising...

Janelle Kozyra

Top 6 Metrics to Benchmark Your Google Ads Performance in 2021

Cost per click. Conversion rate. Click-through rate. Return on ad spend. Cost per acquisition. Average order value. These are some of the most important metrics that e-commerce marketers should evalua...

Janelle Kozyra

2021 Retail Advertising Benchmarks: How Retailers Can Measure Growth on Google, Facebook, and Amazon [Infographic]

Retail advertising is growing more complex on platforms like Google, Facebook, and Amazon. New ad formats, targeting capabilities, and measurement tools are making it challenging for retail advertiser...

Mike Perekupka

12 Multichannel Holiday Ad Opportunities for an Unprecedented 2020

The 2020 holiday season will play out amid a global pandemic that has reshuffled how retail marketers approach their year-end advertising strategies. Normally held in mid July, Amazon Prime Day kicks ...

Mike Farrell

Marketing With A Different Lens: What You Can Learn From Other Retail Verticals Amid COVID-19

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. Prime Day and its halo effect mark July. Back-to-school shopping peaks in August...

Mike Baber

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#Shopping Ads

OfficeSupply.com’s Plan to Win Back-to-School Marketing

Books, Music, and Video Ads Reached New Audiences in 2020 as Customer Acquisition Surged

Ads That Worked for Jewelry During the Pandemic — and Have Value Moving Forward

Floral Industry Statistics 2021: A Closer Look at Digital Ad Performance

New Food Retail Industry Analysis Shows Conversion Rate Growth on Google, Instagram

Mass-Market Retailers Prioritize Return on Ad Spend on Google, Facebook

Why Toys and Hobbies Ads Surged During the Pandemic

Auto Parts Advertising Overperforms in Return on Google and Facebook

Top 6 Metrics to Benchmark Your Google Ads Performance in 2021

2021 Retail Advertising Benchmarks: How Retailers Can Measure Growth on Google, Facebook, and Amazon [Infographic]

12 Multichannel Holiday Ad Opportunities for an Unprecedented 2020

Marketing With A Different Lens: What You Can Learn From Other Retail Verticals Amid COVID-19

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