Local inventory ads remain a complex proposition. Yet we hear our customers say that they still believe in the value of LIAs, and the advantage of providing multiple touchpoints for engagement.
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Google Shopping is no longer the savvy retail marketer’s secret. It’s a known e-commerce powerhouse, and every retailer wants their share of the pie. It’s a competitive channel growing more c...
Google Shopping essentially asks marketers to set a bid for every SKU they sell, no easy feat when your catalog spans thousands of products. Toss in unique KPIs for desktop, mobile, and tablet, and...
