Search Engine Land

8 Ways Retailers Can Move Surplus Inventory During COVID-19

Retailers have been forced to adapt to a new marketing landscape in light of COVID-19. Some retailers have successfully pivoted to new consumer demands, leveraging their marketing channels to connect ...

Chris Corrado

Competition Forces Retailers to Rethink the Role of Branded, Non-Branded & Trademark Traffic

When it comes to Google Ads, most retail marketers are interested in a single KPI – return on ad spend. To increase ROAS, some marketers devote the majority of their ad spend to high-converting, bra...

Chris Corrado

We Audited Google Ad Recommendations: What We Learned Will Surprise You

Google rolled out its “Recommendations” page, formerly known as “Opportunities,” in 2018. The page features an optimization score, which measures how well your Google Ads account is set up to ...

Steve Costanza

Prime Day Halo Effect and 6 Other Trends to Watch for Back-to-School Search Marketing

Amazon Prime Day is the hard start to the back-to-school shopping season — this year more than ever. But the bigger trend is that Prime Day is no longer confined to Amazon. It pervades the entir...

Steve Costanza

Customer Acquisition vs. Retention: 7 Best Practices for Search

Here’s how retailers should map their audience strategy for new-versus-returning customers to search....

Steve Costanza

How Retailers Can Survive Amazon’s Stronghold in Google Search

Retail marketers can’t out-Amazon on the paid Google SERP, but they can find white space. Among the metrics that can help is impression share....

Steve Costanza

Navigating Showcase Shopping Ads This Holiday Season

Google is doing more than just catering to upper funnel shoppers this holiday season. Recent updates have made Showcase ads appear for more specific queries while the addition of video is giving retai...

Steve Costanza

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#Search Engine Land

8 Ways Retailers Can Move Surplus Inventory During COVID-19

Competition Forces Retailers to Rethink the Role of Branded, Non-Branded & Trademark Traffic

We Audited Google Ad Recommendations: What We Learned Will Surprise You

Prime Day Halo Effect and 6 Other Trends to Watch for Back-to-School Search Marketing

Customer Acquisition vs. Retention: 7 Best Practices for Search

Navigating Showcase Shopping Ads This Holiday Season

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