Retail Uncharted

Google Delays Cookie Ban But Retailers Must Prioritize Privacy Now

With Google delaying it’s cookie tracking ban, it may seem like retail marketers have a reprieve and can pause their preparation for a future without cookies. That assumption is problematic, says Na...

Ellen Harvey

Back-to-School Shopping Retail Uncharted

It’s Not Over: Demand Remains High for Back-to-School Shopping

Back-to-school shopping doesn’t look the same as it did in 2020, but it also doesn’t look like 2019 or 2018, says Sidecar’s Senior Customer Strategy Manager Brice Dunn, speaking on the Retail Un...

Ellen Harvey

Online Customer Experience: The Plot Thickens With Coupon Codes

If there is one place that retailers have complete control of the online customer experience it’s their websites. That’s the traditional view, but the reality, says Clean.io Chief Marketing Office...

Ellen Harvey

Retailers Race for a Slice of the $25B Livestream Shopping Pie

Livestream shopping is on the verge of re-shaping up e-commerce in the U.S. It emerged as an innovation early in the pandemic, when retailers were eager to find new ways to engage shoppers online. Tod...

Ellen Harvey

OfficeSupply.com’s Plan to Win Back-to-School Marketing

2021 may be the biggest year for back-to-school marketing in half a decade. This season will likely outstrip the past five back-to-school shopping periods, with spend expected to top $32.5 billion, ac...

Ellen Harvey

What Retailers Still Get Wrong About Customer Experience

Shopper expectations have reached new heights on the heels of the pandemic and emerging technology, says Blake Morgan, a customer experience futurist and author. Her own experience during the pandemic...

Ellen Harvey

Retailers Expect Another Banner Year of Amazon Ad Growth

Consumer demand remains high on Amazon, even after the pandemic shopping surge. The reason is that shoppers have become more comfortable than ever shopping online, says Brittany Lerario, Director of C...

Ellen Harvey

In 2021 Consumers and Retailers Are Finally Ready for Social Commerce

Some retailers have been hesitant to buy into Facebook and Instagram advertising. Skeptical retailers believed the two platforms’ primary benefit was upper-funnel brand awareness. That made it diffi...

Ellen Harvey

Shopper Psychology Answers the Biggest Retail Question: Why Do People Buy?

Buying paper towels or dishwasher detergent may not seem aspirational, but according to shopper psychologist Chris Gray, every purchase a shopper makes is about improving her future. “Shopping behav...

Ellen Harvey

The Best Google Ads Strategy in 2020 Embraced Flexibility

Many retailers who increased marketing spend on Google Ads during the most uncertain times in the pandemic saw big gains. When online shopping surged in March and April of 2020, retailers who decided ...

Ellen Harvey

Why Facebook Advertising Is Vital to AllHeart’s Revenue Growth

“Facebook Advertising has become vital to our business,” said Randall Evenson, the paid search, paid social, and SEO manager at online medical apparel and equipment retailer AllHeart. “We realiz...

Ellen Harvey

How Retail Marketers Can Ride the “Silver Surge” of Baby Boomer Online Shopping

If it wasn’t clear before, the pandemic has clarified it: Baby Boomers are the most valuable shopping demographic for online retailers. Despite their smaller numbers, Baby Boomers have more buying p...

Ellen Harvey

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#Retail Uncharted

Google Delays Cookie Ban But Retailers Must Prioritize Privacy Now

It’s Not Over: Demand Remains High for Back-to-School Shopping

Online Customer Experience: The Plot Thickens With Coupon Codes

OfficeSupply.com’s Plan to Win Back-to-School Marketing

What Retailers Still Get Wrong About Customer Experience

Retailers Expect Another Banner Year of Amazon Ad Growth

Shopper Psychology Answers the Biggest Retail Question: Why Do People Buy?

The Best Google Ads Strategy in 2020 Embraced Flexibility

Why Facebook Advertising Is Vital to AllHeart’s Revenue Growth

How Retail Marketers Can Ride the “Silver Surge” of Baby Boomer Online Shopping

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