5 Retail Marketing Trends To Watch in 2022
Retail Uncharted interviews the brightest minds in retail to understand the critical retail marketing trends impacting the industry. That makes it a great resource for unearthing the biggest opportuni...
What Is Influencer Marketing? Many Retail Marketers Don’t Know.
Influencer marketing is a huge buzzword in retail, but as it turns out, most retail marketers don’t understand it. According to influencer marketing expert Amanda Russell, it’s not about paying ce...
Customer Loyalty Is More Uncertain & Valuable Than Ever; Here’s How to Get It Right
Shopping has changed dramatically since 2020 when COVID-19 upended economic and behavioral norms across the globe. Some retailers welcomed a slew of new customers while others lost long-time shoppers ...
The Key to Untangling the Holiday Supply Chain Knot Is This
While shipping challenges are nothing new in the post-COVID-19 world, this year’s holiday supply chain backlog is unique. “This has really been a year and a half in the making,” says Sidecar Dir...
Google Delays Cookie Ban But Retailers Must Prioritize Privacy Now
With Google delaying it’s cookie tracking ban, it may seem like retail marketers have a reprieve and can pause their preparation for a future without cookies. That assumption is problematic, says Na...
It’s Not Over: Demand Remains High for Back-to-School Shopping
Back-to-school shopping doesn’t look the same as it did in 2020, but it also doesn’t look like 2019 or 2018, says Sidecar’s Senior Customer Strategy Manager Brice Dunn, speaking on the Retail Un...
Online Customer Experience: The Plot Thickens With Coupon Codes
If there is one place that retailers have complete control of the online customer experience it’s their websites. That’s the traditional view, but the reality, says Clean.io Chief Marketing Office...
Retailers Race for a Slice of the $25B Livestream Shopping Pie
Livestream shopping is on the verge of re-shaping up e-commerce in the U.S. It emerged as an innovation early in the pandemic, when retailers were eager to find new ways to engage shoppers online. Tod...
OfficeSupply.com’s Plan to Win Back-to-School Marketing
2021 may be the biggest year for back-to-school marketing in half a decade. This season will likely outstrip the past five back-to-school shopping periods, with spend expected to top $32.5 billion, ac...
What Retailers Still Get Wrong About Customer Experience
Shopper expectations have reached new heights on the heels of the pandemic and emerging technology, says Blake Morgan, a customer experience futurist and author. Her own experience during the pandemic...
Retailers Expect Another Banner Year of Amazon Ad Growth
Consumer demand remains high on Amazon, even after the pandemic shopping surge. The reason is that shoppers have become more comfortable than ever shopping online, says Brittany Lerario, Director of C...
In 2021 Consumers and Retailers Are Finally Ready for Social Commerce
Some retailers have been hesitant to buy into Facebook and Instagram advertising. Skeptical retailers believed the two platforms’ primary benefit was upper-funnel brand awareness. That made it diffi...
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