Retail Uncharted

Fanatics Founder: Differentiation Will Make or Break Retailers’ Futures

Differentiation is critical to retail success, says Michael Rubin, founder and executive chairman of Fanatics, the largest provider of licensed sports merchandise, and Rue Gilt Groupe, a leading off-p...

Ellen Harvey

Yes, Retailers Can Build Brand Awareness on Amazon

According to Mission Boat Gear, Amazon Advertising can be a powerful brand-building tool. “A lot of shoppers start their product search on Amazon, and we’re seeing that not all of them end their j...

Mike Perekupka

Neuromarketing: How to Unlock Shopper Attention Online

Data can tell retailers a lot about the shoppers who click their ads and purchase their products. But until recently, retailers have had to make an educated guess about why shoppers make a purchase. W...

Mike Farrell

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#Retail Uncharted

Fanatics Founder: Differentiation Will Make or Break Retailers’ Futures

Yes, Retailers Can Build Brand Awareness on Amazon

Neuromarketing: How to Unlock Shopper Attention Online

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