It costs at least five times as much to acquire a new customer than to keep an existing one. That’s why winning back familiar customers and engaging high-intent shoppers is always a top priority ...
AdWords offers a seemingly endless array of levers to manage and optimize your Google Shopping performance. No matter how well versed you are in campaign management, it’s easy to find yourself st...
It’s a hectic time for e-commerce marketers. Holiday shopping is in full swing, and retail sites are experiencing their annual year-end surge in traffic and sales.
All the hard work of...