Points of View | Sidecar

Deciding Which Attribution Model Is Right for Your Retail Business? We Have a Cheat Sheet for That.

Incremental growth is the holy grail of retail marketing. In the early days of online sales, retailers who went digital saw huge gains from performance marketing channels like paid search, display, an...

Mike Farrell

Keeping Up With Google: What Is Target CPA?

Updated on 3/24/2021 Target CPA is one of several automated bidding tools Google has launched in recent years. The technology automatically adjusts bids so that retailers can achieve a pre-set Cost-Pe...

Mike Farrell

3 Tactics Retailers Can Use To Navigate the Rise of “Amazoogle” – A Sidecar Point of View

In this edition of Sidecar's Point of View series, get the tactics to operate efficiently as Amazon and Google grow. "The Rise of 'Amazoogle': How Amazon and Google Have Shaped Modern E-Commerce and W...

Chris Corrado

Is Shopping Actions Worth the Risk? Retailers Weigh Their Options.

Google once again changed the retail marketing game in March 2018 with the launch of Shopping Actions. The program, which delivers Google Express-branded product ads on Google Search, Google Express, ...

Mike Farrell

Amazon and Google’s Impact on E-Commerce – A Sidecar Point of View

Amazon and Google have revolutionized the consumer shopping experience by focusing on two core business values: speed and simplicity. Quick delivery and seamless user experiences set the current pace ...

Mike Farrell

Keeping Up With Google: What Are Shopping Actions and Buy on Google?

Google dove headfirst into the world of online marketplaces when it launched Shopping Actions in 2018. The program is a universal shopping cart that allows customers to shop for a variety of brands vi...

Steve Costanza

Keeping Up With Google: What Is eCPC?

Enhanced CPC, or eCPC, is Google’s first automated bidding tool and one of its most popular. Despite its relative old age in the Google universe, retailers still have a number of questions about wha...

Steve Costanza

Keeping Up With Google: What Is Target ROAS?

Updated on 3/24/2021 Return on Advertising Spend (ROAS) is one of the most common KPIs retailers use to measure success on Google Ads. Because of its critical importance, Google developed Target ROAS,...

Ellen Harvey

3 Strategies to Rise Above the Google Shopping Competition – A Sidecar Point of View

In this Point of View, Sidecar analysts dish up three strategies that can help retailers discover the white space and outstrip the competition in Google Shopping. Download the full Point of View to le...

Amanda Ryan

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#Points of View

Deciding Which Attribution Model Is Right for Your Retail Business? We Have a Cheat Sheet for That.

Keeping Up With Google: What Is Target CPA?

3 Tactics Retailers Can Use To Navigate the Rise of “Amazoogle” – A Sidecar Point of View

Is Shopping Actions Worth the Risk? Retailers Weigh Their Options.

Amazon and Google’s Impact on E-Commerce – A Sidecar Point of View

Keeping Up With Google: What Are Shopping Actions and Buy on Google?

Keeping Up With Google: What Is eCPC?

Keeping Up With Google: What Is Target ROAS?

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