Changing Attribution Models Wasn’t Easy, But With a 120% Jump in Sales, It Was Worth it for Moosejaw
How Customer Reviews Can Spur a 270% Increase in Conversions: A Conversation With The Spiegel Research Center
How Retailers Can Invest in Customers Above Themselves: A Conversation with MIT Research Fellow Michael Schrage
On Customer Lifetime Value and the Importance of Data-Driven Marketing: A Conversation With Dr. Peter Fader
Customer lifetime value. It’s a popular topic on many marketer’s minds. How can you cultivate the strongest possible relationships with your most valuable customers? If you could know your high...
Vicki Cantrell, SVP of Communities at the National Retail Federation and Executive Director of Shop.org, the NRF’s digital retail division, has had a front row seat for observing the myriad ways ...