Keeping Up With Google: What Is eCPC?
Enhanced CPC, or eCPC, is Google’s first automated bidding tool and one of its most popular. Despite its relative old age in the Google universe, retailers still have a number of questions about wha...
Keeping Up With Google: What Is Target ROAS?
Updated on 3/24/2021 Return on Advertising Spend (ROAS) is one of the most common KPIs retailers use to measure success on Google Ads. Because of its critical importance, Google developed Target ROAS,...
10 Can’t-Miss Holiday Marketing Tactics to Bolster Your Google Paid Search & Shopping Campaigns
Ready, set, plan. When the holiday season is approaching, many retail marketers are making their to-do lists, checking them twice, and bracing to find out if their holiday marketing tactics are naught...
How Retail Marketers Can Unite Google Shopping & Paid Search Strategies to Jumpstart Growth
Savvy retail marketers understand the importance of building cohesive, cross-channel strategies. It’s important to reach shoppers on the channels they use most and employ multiple techniques to move...
Location, Location, Location: Use Geotargeting to Gauge Your Best Areas of Business
Wet or dry, hot or frigid, 19107 or 90210—nearly every retail marketer takes geography into consideration when measuring the effectiveness of their digital ad campaigns. But how they use this knowle...
Rising Competition Among Key Findings In Sidecar’s 2018 Google Shopping Benchmarks Report
Google Shopping’s swift expansion and heightening competition raises new questions. We analyzed e-commerce data across a sample of 300-plus U.S. retailer websites to find answers and reveal the defi...
Voice Search in Retail: Evolving the Customer Experience
Voice search stands to live at the heart of how retail marketers guide the customer experience into the future.
Behind every voice query lies data riper with real-time intent and context than ...
Behind every voice query lies data riper with real-time intent and context than ...
Sidecar’s 2017 Google Shopping Benchmarks Report Reveals New Growth Metrics
Google is constantly giving Google Shopping ads more real estate on its SERP. And new retailers are joining the party -- or upping their Shopping investments -- every day.
With such rapi...
IRCE: ‘An Opportunity to Think About What’s Next’
Few people know e-commerce like Zak Stambor, Editor, Online Marketing at Internet Retailer magazine. While reporting the latest industry news, Zak speaks with a wide assortment of retailers and mar...
Look on the Right Side: What Google’s SERP Update Means for You
Last Friday, just as many e-commerce pros were wrapping up the work week, Google dropped a bombshell: The search engine will no longer show ads on the right side of the screen for desktop searches (ex...
