Paid Search | Sidecar

We Audited Google Ad Recommendations: What We Learned Will Surprise You

Google rolled out its “Recommendations” page, formerly known as “Opportunities,” in 2018. The page features an optimization score, which measures how well your Google Ads account is set up to ...

Steve Costanza

What House & Home Retailers Need to Know About Google Ads in 2019

Google Ads is an increasingly congested and competitive performance marketing channel. Retail marketers must uncover new ways to achieve incremental revenue for success. That could mean targeting more...

Chris Corrado

3 Trends Defining Apparel Retail on Google Ads

In order to drive incremental growth on Google Ads, retailers must navigate stiff competition. They need to have an intimate understanding of how their products and ads stack up against other retailer...

Chris Corrado

It’s Easy to Misuse Google Audience Targeting. Here’s How to Get It Right.

Google has released new tools to enable audience targeting on paid search. Unfortunately, many retailers misuse these features. Segmenting audiences into site visitors, cart abandoners, or past custom...

Ellen Harvey

What Retailers Can Expect From the New Google Shopping Experience

When Google held its annual Marketing Live event in May 2019, it announced plans to roll out a new Google Shopping experience in the coming months. This new update, which merges Google Shopping and Go...

Steve Costanza

Keeping Up With Google: What Are Google Recommendations?

Google continues to add greater automation to its advertising platform. A recent update is Google ad recommendations. These recommendations make optimization changes to ad campaigns, sometimes without...

Steve Costanza

Keeping Up With Google: What Is Maximize Conversion Value?

At Google Marketing Live 2019, Google announced a new bidding strategy, Maximize Conversion Value, which allows retailers to optimize campaigns to values like sales revenue or profit margins. Google t...

Mike Farrell

Stats Retailers Can’t Ignore When Crafting Their Google Ads Strategy

Retailers' Google Ads budgets shifted dramatically across 2017 and 2018. So did their top revenue drivers. That means new opportunities are emerging to drive more successful paid search and shopping c...

Mike Farrell

Google Gets More Visual & Aspirational With Gallery Ads & Discovery Ads

Google made a flurry of announcements at Google Marketing Live 2019. The volume of updates makes it difficult for retailers to sort through what exactly these new developments mean for their businesse...

Mike Farrell

Google Marketing Live 2019: Google Doubles Down on Marketplaces, Discovery & Search Intent

When Google revamps its platform, the ramifications shape the entire marketing landscape. Google’s latest product roadmap, unveiled at Google Marketing Live 2019, charts the future trajectory of sea...

Mike Farrell

Keeping Up With Google: What Are In-Market Audiences?

Google Ads continues to update audience targeting capabilities with new features like in-market audiences. The targeting method debuted as a display and YouTube ad functionality and has since expanded...

Mike Farrell

Keeping Up With Google: What Is Exact Match?

Exact match is a keyword match type on Google paid search that serves ads based on an exact keyword search or a close variant of that keyword. It allows retailers to narrow their audience to a group o...

Mike Farrell

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We Audited Google Ad Recommendations: What We Learned Will Surprise You

What House & Home Retailers Need to Know About Google Ads in 2019

3 Trends Defining Apparel Retail on Google Ads

It’s Easy to Misuse Google Audience Targeting. Here’s How to Get It Right.

What Retailers Can Expect From the New Google Shopping Experience

Keeping Up With Google: What Are Google Recommendations?

Keeping Up With Google: What Is Maximize Conversion Value?

Stats Retailers Can’t Ignore When Crafting Their Google Ads Strategy

Google Gets More Visual & Aspirational With Gallery Ads & Discovery Ads

Google Marketing Live 2019: Google Doubles Down on Marketplaces, Discovery & Search Intent

Keeping Up With Google: What Are In-Market Audiences?

Keeping Up With Google: What Is Exact Match?

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