Paid Search | Sidecar

Keeping Up With Google: What Are Expanded Text Ads?

Google released expanded text ads (ETAs) in 2016. Initially, the expansion added an extra headline and grew the description to 80 characters. That empowered marketers to capture more real estate on th...

Mike Farrell

Quality Score Is the Elusive Metric Retail Marketers Need to Get Right

Quality score is a critical part of a successful Google paid search campaign. It determines how relevant retailers’ ads are. The more relevant the ad, the higher that ad appears in search and the lo...

Belle Phanawat

Benchmarks 2019: 5 Tips to Fill the Funnel on Google Ads

Retailers, we get it: Staying ahead of the curve in Google Ads is challenging. In the 2019 Benchmarks Report: Google Ads in Retail, we discovered new growth patterns in Google’s search and shopping ...

Mike Farrell

5 Things You May Not Know About Paid Search Match Types

Retail marketers spend a huge amount of time conducting keyword research to understand what type of queries drive the most valuable traffic to their paid search ads on Google. Identifying the most rel...

Ellen Harvey

Customer Acquisition vs. Retention: 7 Best Practices for Search

Here’s how retailers should map their audience strategy for new-versus-returning customers to search....

Steve Costanza

Keeping Up With Google: What Is Maximize Conversions?

Maximize Conversions is relatively new to Google’s automated bidding toolkit. Unlike earlier features like eCPC and Target ROAS, Maximize Conversions is not an ROI-driven strategy. Instead, this aut...

Mike Farrell

Keeping Up With Google: What Are Responsive Search Ads?

Responsive Search Ads (RSAs) are a semi-automated ad format that help test and optimize ad copy on Google paid search. Marketers supply multiple headlines and descriptions, and Google will mix and mat...

Mike Farrell

2019 Benchmarks: The Google Ads KPIs for Your Retail Vertical

Every retailer measures their performance in Google Ads differently. Some may manage their Google search and shopping campaigns to a distinct ROAS, while others look to drive higher average order valu...

Mike Perekupka

Keeping Up With Google: What Are Smart Campaigns?

A recent addition to the Google Ads portfolio, Smart Campaigns promise retailers a smooth, automated introduction to the Search and Display Networks. Retailers must set a budget and upload their ad co...

Mike Farrell

2019 Benchmarks: New Data Reveals Google Ads Growth Opportunities

Retailers are spending more across Google Ads and seeing results. According to Sidecar’s 2019 Benchmarks Report: Google Ads in Retail, revenue in Google’s search and shopping channels in 2018 incr...

Steve Costanza

Keeping Up With Google: What Are Dynamic Search Ads?

Dynamic Search Ads (DSAs) effectively eliminate the need for keywords in retailers’ paid search campaigns. Instead of bidding on specific keywords lists, DSAs map existing content on retailers’ si...

Mike Farrell

2019 Benchmarks: The Google Updates Impacting Retailers’ Search Marketing Strategy

Google rolled out several new features and updates across Google Ads over the last year, particularly in its paid search and shopping channels. Here at Sidecar, we’re seeing some of these updates pl...

Mike Baber

FREE ANALYSIS

READY TO POWER UP YOUR PERFORMANCE MARKETING CAMPAIGNS?

#Paid Search

Keeping Up With Google: What Are Expanded Text Ads?

Quality Score Is the Elusive Metric Retail Marketers Need to Get Right

Benchmarks 2019: 5 Tips to Fill the Funnel on Google Ads

5 Things You May Not Know About Paid Search Match Types

Customer Acquisition vs. Retention: 7 Best Practices for Search

Keeping Up With Google: What Is Maximize Conversions?

Keeping Up With Google: What Are Responsive Search Ads?

2019 Benchmarks: The Google Ads KPIs for Your Retail Vertical

Keeping Up With Google: What Are Smart Campaigns?

2019 Benchmarks: New Data Reveals Google Ads Growth Opportunities

Keeping Up With Google: What Are Dynamic Search Ads?

2019 Benchmarks: The Google Updates Impacting Retailers’ Search Marketing Strategy

Solutions

Company

Learn

Subscribe to our newsletter