Keeping Up With Google: What Is Exact Match?
Exact match is a keyword match type on Google paid search that serves ads based on an exact keyword search or a close variant of that keyword. It allows retailers to narrow their audience to a group o...
Keeping Up With Google: What Are Expanded Text Ads?
Google released expanded text ads (ETAs) in 2016. Initially, the expansion added an extra headline and grew the description to 80 characters. That empowered marketers to capture more real estate on th...
Quality Score Is the Elusive Metric Retail Marketers Need to Get Right
Quality score is a critical part of a successful Google paid search campaign. It determines how relevant retailers’ ads are. The more relevant the ad, the higher that ad appears in search and the lo...
Benchmarks 2019: 5 Tips to Fill the Funnel on Google Ads
Retailers, we get it: Staying ahead of the curve in Google Ads is challenging. In the 2019 Benchmarks Report: Google Ads in Retail, we discovered new growth patterns in Google’s search and shopping ...
5 Things You May Not Know About Paid Search Match Types
Retail marketers spend a huge amount of time conducting keyword research to understand what type of queries drive the most valuable traffic to their paid search ads on Google. Identifying the most rel...
Customer Acquisition vs. Retention: 7 Best Practices for Search
Here’s how retailers should map their audience strategy for new-versus-returning customers to search....
Keeping Up With Google: What Is Maximize Conversions?
Maximize Conversions is relatively new to Google’s automated bidding toolkit. Unlike earlier features like eCPC and Target ROAS, Maximize Conversions is not an ROI-driven strategy. Instead, this aut...
Keeping Up With Google: What Are Responsive Search Ads?
Responsive Search Ads (RSAs) are a semi-automated ad format that help test and optimize ad copy on Google paid search. Marketers supply multiple headlines and descriptions, and Google will mix and mat...
2019 Benchmarks: The Google Ads KPIs for Your Retail Vertical
Every retailer measures their performance in Google Ads differently. Some may manage their Google search and shopping campaigns to a distinct ROAS, while others look to drive higher average order valu...
Keeping Up With Google: What Are Smart Campaigns?
A recent addition to the Google Ads portfolio, Smart Campaigns promise retailers a smooth, automated introduction to the Search and Display Networks. Retailers must set a budget and upload their ad co...
2019 Benchmarks: New Data Reveals Google Ads Growth Opportunities
Retailers are spending more across Google Ads and seeing results. According to Sidecar’s 2019 Benchmarks Report: Google Ads in Retail, revenue in Google’s search and shopping channels in 2018 incr...
Keeping Up With Google: What Are Dynamic Search Ads?
Dynamic Search Ads (DSAs) effectively eliminate the need for keywords in retailers’ paid search campaigns. Instead of bidding on specific keywords lists, DSAs map existing content on retailers’ si...