Paid Search | Sidecar

Stats Retailers Can’t Ignore When Crafting Their Google Ads Strategy

Retailers' Google Ads budgets shifted dramatically across 2017 and 2018. So did their top revenue drivers. That means new opportunities are emerging to drive more successful paid search and shopping c...

Mike Farrell

Google Gets More Visual & Aspirational With Gallery Ads & Discovery Ads

Google made a flurry of announcements at Google Marketing Live 2019. The volume of updates makes it difficult for retailers to sort through what exactly these new developments mean for their businesse...

Mike Farrell

Google Marketing Live 2019: Google Doubles Down on Marketplaces, Discovery & Search Intent

When Google revamps its platform, the ramifications shape the entire marketing landscape. Google’s latest product roadmap, unveiled at Google Marketing Live 2019, charts the future trajectory of sea...

Mike Farrell

Keeping Up With Google: What Are In-Market Audiences?

Google Ads continues to update audience targeting capabilities with new features like in-market audiences. The targeting method debuted as a display and YouTube ad functionality and has since expanded...

Mike Farrell

Keeping Up With Google: What Is Exact Match?

Exact match is a keyword match type on Google paid search that serves ads based on an exact keyword search or a close variant of that keyword. It allows retailers to narrow their audience to a group o...

Mike Farrell

Keeping Up With Google: What Are Expanded Text Ads?

Google released expanded text ads (ETAs) in 2016. Initially, the expansion added an extra headline and grew the description to 80 characters. That empowered marketers to capture more real estate on th...

Mike Farrell

Quality Score Is the Elusive Metric Retail Marketers Need to Get Right

Quality score is a critical part of a successful Google paid search campaign. It determines how relevant retailers’ ads are. The more relevant the ad, the higher that ad appears in search and the lo...

Belle Phanawat

Benchmarks 2019: 5 Tips to Fill the Funnel on Google Ads

Retailers, we get it: Staying ahead of the curve in Google Ads is challenging. In the 2019 Benchmarks Report: Google Ads in Retail, we discovered new growth patterns in Google’s search and shopping ...

Mike Farrell

5 Things You May Not Know About Paid Search Match Types

Retail marketers spend a huge amount of time conducting keyword research to understand what type of queries drive the most valuable traffic to their paid search ads on Google. Identifying the most rel...

Ellen Harvey

Customer Acquisition vs. Retention: 7 Best Practices for Search

Here’s how retailers should map their audience strategy for new-versus-returning customers to search....

Steve Costanza

Keeping Up With Google: What Is Maximize Conversions?

Maximize Conversions is relatively new to Google’s automated bidding toolkit. Unlike earlier features like eCPC and Target ROAS, Maximize Conversions is not an ROI-driven strategy. Instead, this aut...

Mike Farrell

Keeping Up With Google: What Are Responsive Search Ads?

Responsive Search Ads (RSAs) are a semi-automated ad format that help test and optimize ad copy on Google paid search. Marketers supply multiple headlines and descriptions, and Google will mix and mat...

Mike Farrell

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#Paid Search

Stats Retailers Can’t Ignore When Crafting Their Google Ads Strategy

Google Gets More Visual & Aspirational With Gallery Ads & Discovery Ads

Google Marketing Live 2019: Google Doubles Down on Marketplaces, Discovery & Search Intent

Keeping Up With Google: What Are In-Market Audiences?

Keeping Up With Google: What Is Exact Match?

Keeping Up With Google: What Are Expanded Text Ads?

Quality Score Is the Elusive Metric Retail Marketers Need to Get Right

Benchmarks 2019: 5 Tips to Fill the Funnel on Google Ads

5 Things You May Not Know About Paid Search Match Types

Customer Acquisition vs. Retention: 7 Best Practices for Search

Keeping Up With Google: What Is Maximize Conversions?

Keeping Up With Google: What Are Responsive Search Ads?

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