Paid Search | Sidecar

2019 Benchmarks: New Data Reveals Google Ads Growth Opportunities

Retailers are spending more across Google Ads and seeing results. According to Sidecar’s 2019 Benchmarks Report: Google Ads in Retail, revenue in Google’s search and shopping channels in 2018 incr...

Steve Costanza

Keeping Up With Google: What Are Dynamic Search Ads?

Dynamic Search Ads (DSAs) effectively eliminate the need for keywords in retailers’ paid search campaigns. Instead of bidding on specific keywords lists, DSAs map existing content on retailers’ si...

Mike Farrell

2019 Benchmarks: The Google Updates Impacting Retailers’ Search Marketing Strategy

Google rolled out several new features and updates across Google Ads over the last year, particularly in its paid search and shopping channels. Here at Sidecar, we’re seeing some of these updates pl...

Mike Baber

2019 Benchmarks: Retailers Strive for Greater Cohesion in Google Ads

In the 2019 Benchmarks Report: Google Ads in Retail, Sidecar analyzed e-commerce data across hundreds of U.S. retailers to uncover the trends and key performance indicators driving Google paid search ...

Steve Costanza

The Cost of Competing on Google Ads for E-commerce Retailers

It’s no surprise competing on Google Ads is growing costlier for e-commerce retailers. CPCs rose again in 2018, according to the latest data from Sidecar’s 2019 Benchmarks Report: Google Ads in ...

Mike Farrell

How Retailers Can Survive Amazon’s Stronghold in Google Search

Retail marketers can’t out-Amazon on the paid Google SERP, but they can find white space. Among the metrics that can help is impression share....

Steve Costanza

Google to Sunset Average Position Metric, a Signal of a Much Larger Transformation

Google has been on a tear with a flurry of announcements over the last couple weeks, many of them more interesting than their decision to sunset the average position metric. Those new features include...

Mike Farrell

4 Reasons to Invest More in Google Shopping

In 2018, Sidecar found retail marketers spent 24% more year-over-year in Google Shopping, while their revenue grew by 29%....

Mike Farrell

Mobile Shopping Is Better, Faster, Stronger. Here Are 3 Ways It’s Reshaping Google Ads.

Last week, Sidecar hosted the webinar, “The Mobile Tipping Point: Why Now Is the Time to Cash in on Mobile Google Ads,” which provided a first look at some of the key findings from the 2019 Benchm...

Ellen Harvey

How Up to Date Is Your Mobile Strategy on Google? Get the Latest Data and Advice.

The Google Ads platform has undergone tremendous transformation in recent years. In 2017 Google Shopping reached a critical tipping point, capturing 53% of retailers’ Google Ads budgets. In 2018 Goo...

Ellen Harvey

Retailers Up December 2018 Google Shopping Spend 20% to Snag Last-Minute Holiday Shoppers

With the holiday season in full swing, Google Shopping spend saw steady year-over-year growth in December. This sustained spending pattern, along with increased mobile spend, showed retailers’ effo...

Steve Costanza

Keeping Up With Google: What Is Target CPA?

Target CPA is one of several automated bidding tools Google has launched in recent years. The technology automatically adjusts bids so that retailers can achieve a pre-set Cost-Per-Acquisition (CPA). ...

Mike Farrell

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#Paid Search

2019 Benchmarks: New Data Reveals Google Ads Growth Opportunities

Keeping Up With Google: What Are Dynamic Search Ads?

2019 Benchmarks: The Google Updates Impacting Retailers’ Search Marketing Strategy

2019 Benchmarks: Retailers Strive for Greater Cohesion in Google Ads

The Cost of Competing on Google Ads for E-commerce Retailers

4 Reasons to Invest More in Google Shopping

Mobile Shopping Is Better, Faster, Stronger. Here Are 3 Ways It’s Reshaping Google Ads.

How Up to Date Is Your Mobile Strategy on Google? Get the Latest Data and Advice.

Retailers Up December 2018 Google Shopping Spend 20% to Snag Last-Minute Holiday Shoppers

Keeping Up With Google: What Is Target CPA?

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