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12 Multichannel Holiday Ad Opportunities for an Unprecedented 2020

The 2020 holiday season will play out amid a global pandemic that has reshuffled how retail marketers approach their year-end advertising strategies. Normally held in mid July, Amazon Prime Day kicks ...

Mike Farrell

Marketing With A Different Lens: What You Can Learn From Other Retail Verticals Amid COVID-19

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. Prime Day and its halo effect mark July. Back-to-school shopping peaks in August...

Mike Baber

Retailers, It’s Time to Move Beyond the Traditional Keyword Strategy for Paid Search

Updated 7/12/21 Your keyword strategy is top of mind now that Google is changing the game again with its match types. As of late July 2021, you will not be able to create new keywords using Broad Matc...

Janelle Kozyra

The Warming Store Sees Digital Ad ROI Increase During Coronavirus Pandemic

Featured in Total Retail: The Warming Store Sees Dramatic Digital Ad ROI Increase During Coronavirus Pandemic

COVID-19 has ignited a surge in the e-commerce marketing sector. Many retailers are seeing year-over-year growth in digital ad ROI and other major KPIs. For instance, in analyzing a sample of several ...

Janelle Kozyra

2020 Google Ads Benchmarks: Unlocking Seasonal Opportunities

The following data is excerpted from the 2020 Benchmarks Report: Google Ads in Retail. The report, now in its fourth year, analyzes Google Ads data for a representative sample of over 300 U.S. retaile...

Belle Phanawat

2020 Google Ads Benchmarks: The KPIs That Matter Most to Your Business

Google’s shopping and paid search channels play important roles in driving shoppers from discovery to purchase. While every retailer measures its channel goals differently, it’s helpful to determi...

Mike Perekupka

2020 Google Ads Benchmarks: What’s the State of Google Shopping & Search?

The following data is excerpted from the 2020 Benchmarks Report: Google Ads in Retail.The report, now in its fourth year, analyzes Google Ads data for a representative sample of over 300 U.S. retailer...

Chris Corrado

2020 Google Ads Benchmarks: How the Competitive Landscape Is Changing [Infographic]

Retailers can no longer rely on big budgets to drive big wins on Google Ads. To gain a competitive advantage on Google’s paid search and shopping channels, they must now think more strategically. ...

Mike Farrell

Competition Forces Retailers to Rethink the Role of Branded, Non-Branded & Trademark Traffic

When it comes to Google Ads, most retail marketers are interested in a single KPI – return on ad spend. To increase ROAS, some marketers devote the majority of their ad spend to high-converting, bra...

Chris Corrado

Why You Shouldn’t Overlook the Value of Non-Branded Traffic

The value of non-branded search traffic isn’t as top of mind as it should be for many retailers. Non-branded traffic comes from general search queries that are often research-based. When viewed thro...

Ellen Harvey

10 Performance Marketing Trends Retailers Should Watch in the 2020s

10 Performance Marketing Trends to Watch in Retail in the 2020s

The performance marketing trends rippling through retail in the 2020s have a major phenomena in common: a focus on the customer experience. There is no such thing as a predefined customer journey anym...

Mike Farrell

Did Retailers Feel Pressure to Shift Google Ad Spend During the Shortened 2019 Holiday Season?

Only 26 days fell between Thanksgiving and Christmas in 2019, six days less than the year prior. One school of thought predicted that retail marketers would drive up spend across major advertising cha...

Mike Farrell

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12 Multichannel Holiday Ad Opportunities for an Unprecedented 2020

Marketing With A Different Lens: What You Can Learn From Other Retail Verticals Amid COVID-19

Retailers, It’s Time to Move Beyond the Traditional Keyword Strategy for Paid Search

Featured in Total Retail: The Warming Store Sees Dramatic Digital Ad ROI Increase During Coronavirus Pandemic

2020 Google Ads Benchmarks: Unlocking Seasonal Opportunities

2020 Google Ads Benchmarks: The KPIs That Matter Most to Your Business

2020 Google Ads Benchmarks: What’s the State of Google Shopping & Search?

2020 Google Ads Benchmarks: How the Competitive Landscape Is Changing [Infographic]

Competition Forces Retailers to Rethink the Role of Branded, Non-Branded & Trademark Traffic

Why You Shouldn’t Overlook the Value of Non-Branded Traffic

Did Retailers Feel Pressure to Shift Google Ad Spend During the Shortened 2019 Holiday Season?

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