Recently, Google Shopping rolled out absolute top impression share, the latest metric in the new Adwords user interface. Absolute top impression share tells you how frequently your ads are shown in...
E-commerce retailers participating in the Google Trusted Stores program received some big news recently. Google Customer Reviews, a newer program that was previously only available in a few countri...
Google never fails to keep e-commerce marketers on their toes. We’ve written about many Google updates, especially those affecting its search engine results page (SERP).
And recently sp...
Once again, ‘tis the season for year-end roundups. When we sat down to discuss the changes Google made this year to its search engine results page (SERP), one thing stood out: the heightened prom...
Last week, Facebook-owned Instagram launched its beta test of shop tags within photo posts to explore whether inspiring visual content coupled with ease of purchase can transform casual scrolling i...
For years, it’s been right there, gleefully taunting e-commerce marketers. I’m talking, of course, about the performance data next to “Tablets with full browsers” that appears when you segm...
Back in March, Google made ranked Shopping ads, which display products with a 1-5 ranking based on reviews, a permanent fixture on the SERP. E-commerce marketers who instinctively seek the top in a...
Conversions is what we most want, right? For nearly all marketers, that’s a big fat “yes!”
And last week, Google answered this question with an AdWords update: In September, it will...
Independence Day isn’t here quite yet, but you might want to bust out the fireworks a few days early. On Monday, Google announced that it would launch Customer Match for Shopping campaigns.
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Google Shopping success means constantly innovating, revising, and analyzing to improve performance. But there’s one option that is scrutinized far less often than other metrics: adding a campaig...
