New Customer Acquisition

Q4 2020 Advertising Strategies for Retail Marketers

Q4 2020 will be unlike any quarter the retail industry has experienced before. The COVID-19 pandemic has created an advertising gray area, making retail marketers and major ad platforms rethink their ...

Mike Perekupka

Customer Acquisition vs. Retention: 7 Best Practices for Search

Here’s how retailers should map their audience strategy for new-versus-returning customers to search....

Steve Costanza

Changing Attribution Models Wasn’t Easy, But With a 120% Jump in Sales, It Was Worth it for Moosejaw

Considering the rapid rate change in the retail space, it’s amazing that one thing has remained constant over the past decade–attribution. Most retailers continue to use last touch attribution to ...

Mike Farrell

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#New Customer Acquisition

Q4 2020 Advertising Strategies for Retail Marketers

Customer Acquisition vs. Retention: 7 Best Practices for Search

Changing Attribution Models Wasn’t Easy, But With a 120% Jump in Sales, It Was Worth it for Moosejaw

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