Time to Leave Last Touch Attribution in the Dust? Answer These 4 Questions First
The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch model....
The Cost of Competing on Google Ads for E-commerce Retailers
It’s no surprise competing on Google Ads is growing costlier for e-commerce retailers. CPCs rose again in 2018, according to the latest data from Sidecar’s 2019 Benchmarks Report: Google Ads in ...
Changing Attribution Models Wasn’t Easy, But With a 120% Jump in Sales, It Was Worth it for Moosejaw
Considering the rapid rate change in the retail space, it’s amazing that one thing has remained constant over the past decade–attribution. Most retailers continue to use last touch attribution to ...
Deciding Which Attribution Model Is Right for Your Retail Business? We Have a Cheat Sheet for That.
Incremental growth is the holy grail of retail marketing. In the early days of online sales, retailers who went digital saw huge gains from performance marketing channels like paid search, display, an...