Google Shopping essentially asks marketers to set a bid for every SKU they sell, no easy feat when your catalog spans thousands of products. Toss in unique KPIs for desktop, mobile, and tablet, and...
Beauty was once considered one of the few verticals in which sales wouldn’t shift from brick-and-mortar to e-commerce. Beauty shoppers would always want to see, touch, and try the products on the...
For years, it’s been right there, gleefully taunting e-commerce marketers. I’m talking, of course, about the performance data next to “Tablets with full browsers” that appears when you segm...
Google is testing a new feature Google Shopping: Desktop Shopping results can now include a scrolling carousel, identical to the one seen in mobile search results.
Should the update becom...