How To Win Back Impression Share in Google Shopping
Google Shopping is no longer the savvy retail marketer’s secret. It’s a known e-commerce powerhouse, and every retailer wants their share of the pie. It’s a competitive channel growing more c...
The Future of Search for Retail Marketers? Google Shopping Ads
Google Shopping ads have never been so conspicuous to consumers — nor so successful for retailers.
Search for "black sunglasses," and it's hard to miss the Google Shopping ads monopolizing th...
Search for "black sunglasses," and it's hard to miss the Google Shopping ads monopolizing th...
Setting Up a Mobile Google Shopping Campaign for Maximum ROI – E-Commerce Marketing Minutes
In 2016, clicks to mobile Google Shopping ads more than doubled year over year. This exciting news for retailers seeking mobile shoppers also begs the question: How can I efficiently convert these cli...
How Moosejaw Is Scaling Its E-Commerce Efforts With Google Shopping
Moosejaw continues to grow its e-commerce efforts—and this time, it’s with Google Shopping. The retailer plans to increase its investment this year in Google Shopping product listing ads (PLAs), w...
Go-To Approaches to Drive Better Google Shopping Performance
Google Shopping essentially asks marketers to set a bid for every SKU they sell, no easy feat when your catalog spans thousands of products. Toss in unique KPIs for desktop, mobile, and tablet, and...
5 Google Shopping Tips for Beauty Retailers
Beauty was once considered one of the few verticals in which sales wouldn’t shift from brick-and-mortar to e-commerce. Beauty shoppers would always want to see, touch, and try the products on the...
Manage Your Google Shopping Investment, Not Just Bids, According to This Department Retailer
If your #1 Google Shopping goal is to improve your return on ad spend (ROAS) or cost/sale, think like an investor. That’s according to one marketing manager from a billion-dollar, U.S.-based departm...
Thanksgiving to Cyber Monday 2016: Which Day Won Google Shopping?
One of the biggest stories coming out of the 2016 holiday season kickoff is the duel between Cyber Monday and Black Friday for online sales. We saw a similar trend within the Google Shopping channel: ...
Start Adjusting: Tablet Bid Adjustments for Google Shopping Have Arrived
For years, it’s been right there, gleefully taunting e-commerce marketers. I’m talking, of course, about the performance data next to “Tablets with full browsers” that appears when you segm...
A Step Closer to Solving E-Commerce’s Mobile Conversion Problem
Mobile conversion has plagued us for years and yet no one has upended the current experience to deliver a superior solution. With the present state of affairs, we’re dealing with a lot of friction -...
10 Moves to Master Seasonality in Google Shopping
Google Shopping is never a “set it and forget it” proposition—especially if your product catalog experiences seasonality.
Holiday. Spring. Back to school. Mother’s Day. Whatever your season...
5 Ways to Increase Mobile Sales with Google Shopping Ads
Let’s look at the stats: mobile now accounts for half of all e-commerce traffic, and 65% of consumers use a smartphone to start their shopping journeys. But there’s a catch — e-commerce mar...
