Mobile | Sidecar

How Up to Date Is Your Mobile Strategy on Google? Get the Latest Data and Advice.

The Google Ads platform has undergone tremendous transformation in recent years. In 2017 Google Shopping reached a critical tipping point, capturing 53% of retailers’ Google Ads budgets. In 2018 Goo...

Ellen Harvey

Retailers Up December Google Shopping Spend 20% to Snag Last-Minute Holiday Shoppers

With the holiday season in full swing, Google Shopping spend saw steady year-over-year growth in December. This sustained spending pattern, along with increased mobile spend, showed retailers’ effo...

Steve Costanza

How This Fitness Equipment Retailer Doubled ROAS on Google Shopping by Harnessing Search Behavior Data

Manual management of Google Shopping is not just time consuming for marketing teams, it actually prevents marketers from developing the most effective strategy for their business. Because they’re mi...

Ellen Harvey

How Retail Marketers Can Unite Google Shopping & Paid Search Strategies to Jumpstart Growth

Savvy retail marketers understand the importance of building cohesive, cross-channel strategies. It’s important to reach shoppers on the channels they use most and employ multiple techniques to move...

Ellen Harvey

Beyond Research: Mobile’s New Role in the Evolving Consumer Journey

Consumers are reversing the trend of researching on mobile and buying on desktop, according to Sidecar research. In this video, Sr. Analytics Consultant Steve Costanza shares why mobile shopping is on...

Steve Costanza

3 Strategies to Rise Above the Google Shopping Competition – A Sidecar Point of View

In this Point of View, Sidecar analysts dish up three strategies that can help retailers discover the white space and outstrip the competition in Google Shopping. Download the full Point of View to le...

Amanda Ryan

Sidecar Research at a Glance: Ad Engagement Is Surging in These 2 Areas of Google Shopping

Learn how an uptick in mobile shopping and Google’s newly released absolute top impressions share metric are helping e-commerce marketers boost ad engagement and conversions on Google Shopping. Chec...

Tim Dolan

5 Trends to Help Marketers Navigate Google Shopping Competition in 2018

Last week Sidecar hosted the webinar “3 Google Shopping Stats You’ll Live by in 2018,” which provided a first look at some of the key findings from the 2018 Google Shopping Benchmarks Report. Th...

Ellen Harvey

6 Trends That Show the (Thanksgiving) Tables Have Turned in Google Shopping

Thanksgiving, Black Friday and Cyber Monday are evolving concepts for shoppers and retailers alike. Catching Thanksgiving and Black Friday deals doesn’t require rushing to the stores, or even to t...

Steve Tutelman

Holiday Shopping’s Biggest Winner So Far? Mobile.

The holiday season is in full swing and one thing is clear—by and large, the winner of the season in Google Shopping so far this year, is mobile. Riding the wave of strong growth in the channel over...

Zack Goldman

How To Win Back Impression Share in Google Shopping

Google Shopping is no longer the savvy retail marketer’s secret. It’s a known e-commerce powerhouse, and every retailer wants their share of the pie. It’s a competitive channel growing more c...

Mike Perekupka

The Future of Search for Retail Marketers? Google Shopping Ads

Google Shopping ads have never been so conspicuous to consumers — nor so successful for retailers.
Search for "black sunglasses," and it's hard to miss the Google Shopping ads monopolizing th...

Andre Golsorkhi

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How Up to Date Is Your Mobile Strategy on Google? Get the Latest Data and Advice.

Retailers Up December Google Shopping Spend 20% to Snag Last-Minute Holiday Shoppers

How This Fitness Equipment Retailer Doubled ROAS on Google Shopping by Harnessing Search Behavior Data

How Retail Marketers Can Unite Google Shopping & Paid Search Strategies to Jumpstart Growth

Beyond Research: Mobile’s New Role in the Evolving Consumer Journey

6 Trends That Show the (Thanksgiving) Tables Have Turned in Google Shopping

Holiday Shopping’s Biggest Winner So Far? Mobile.

The Future of Search for Retail Marketers? Google Shopping Ads