Margin-Based Bidding

3 Questions You Need to Ask Before Advertising on Amazon

Are you ready to advertise on Amazon? Before jumping in, retail marketers will want to consider a few key factors, including ad eligibility and the cost to participate in the platform. Unlike Google a...

Ellen Harvey

4 Plays to Increase Average Order Value and Keep Conversion Rates High in Google Shopping

If you have high conversion rates, it might seem like you’re doing everything right in Google Shopping. After all, you want consumers to follow the path from your Shopping ads all the way through to...

Mike Farrell

Manage Your Google Shopping Investment, Not Just Bids, According to This Department Retailer

If your #1 Google Shopping goal is to improve your return on ad spend (ROAS) or cost/sale, think like an investor. That’s according to one marketing manager from a billion-dollar, U.S.-based departm...

Janelle Kozyra

The Results of Bidding by Margin in Google Shopping

Margin is a key metric for any retailer’s products, and a critical performance indicator for business as a whole. Yet many retail marketers are not thinking of using margin as a central part of t...

Janelle Kozyra

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#Margin-Based Bidding

3 Questions You Need to Ask Before Advertising on Amazon

4 Plays to Increase Average Order Value and Keep Conversion Rates High in Google Shopping

Manage Your Google Shopping Investment, Not Just Bids, According to This Department Retailer

The Results of Bidding by Margin in Google Shopping