Loyalty Programs

Customer Loyalty Is More Uncertain & Valuable Than Ever; Here’s How to Get It Right

Shopping has changed dramatically since 2020 when COVID-19 upended economic and behavioral norms across the globe. Some retailers welcomed a slew of new customers while others lost long-time shoppers ...

Ellen Harvey

4 Marketing Lessons From Retailers Who Are Mastering the Customer Experience

I don’t need to go into detail on how fierce competition is for digital marketers in the retail space. They are constantly determining how to outmaneuver other retailers and better engage shoppers. ...

Mike Farrell

How Retailers Can Invest in Customers Above Themselves: A Conversation with MIT Research Fellow Michael Schrage

In a conversation with Sidecar, Schrage says that this idea of investing in customers is not entirely new. The most successful companies today have embraced this paradigm shift by making their custome...

Ellen Harvey

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#Loyalty Programs

Customer Loyalty Is More Uncertain & Valuable Than Ever; Here’s How to Get It Right

4 Marketing Lessons From Retailers Who Are Mastering the Customer Experience

How Retailers Can Invest in Customers Above Themselves: A Conversation with MIT Research Fellow Michael Schrage

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