Local Inventory Ads

Marketing With A Different Lens: What You Can Learn From Other Retail Verticals Amid COVID-19

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. Prime Day and its halo effect mark July. Back-to-school shopping peaks in August...

Mike Baber

What House & Home Retailers Need to Know About Google Ads in 2019

Google Ads is an increasingly congested and competitive performance marketing channel. Retail marketers must uncover new ways to achieve incremental revenue for success. That could mean targeting more...

Chris Corrado

Google Marketing Live 2019: Google Doubles Down on Marketplaces, Discovery & Search Intent

When Google revamps its platform, the ramifications shape the entire marketing landscape. Google’s latest product roadmap, unveiled at Google Marketing Live 2019, charts the future trajectory of sea...

Mike Farrell

2019 Benchmarks: New Data Reveals Google Ads Growth Opportunities

Retailers are spending more across Google Ads and seeing results. According to Sidecar’s 2019 Benchmarks Report: Google Ads in Retail, revenue in Google’s search and shopping channels in 2018 incr...

Steve Costanza

15 Ideas for Scaling Your Local Inventory Ad Campaigns

Local inventory ads remain a complex proposition. Yet we hear our customers say that they still believe in the value of LIAs, and the advantage of providing multiple touchpoints for engagement.

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Janelle Kozyra

Voice Search in Retail: Evolving the Customer Experience

Voice search stands to live at the heart of how retail marketers guide the customer experience into the future.
Behind every voice query lies data riper with real-time intent and context than ...

Steve Tutelman