Impressions | Sidecar

Prime Day Halo Effect and 6 Other Trends to Watch for Back-to-School Search Marketing

Amazon Prime Day is the hard start to the back-to-school shopping season — this year more than ever. But the bigger trend is that Prime Day is no longer confined to Amazon. It pervades the entir...

Steve Costanza

4 Powerful Google Shopping Hacks to Supercharge Your Campaigns

Fortunately, AdWords comes equipped with some handy tools designed to help marketers cut through all noise, and quickly take data-informed actions to improve their Shopping campaigns. Here are four to...

Mike Perekupka

6 Routes to Google Shopping Success for Auto Parts Retailers

There’s no such thing as cruise control for e-commerce pros in the automotive and motorcycle world. Thin margins, heavy competition, and massive catalogs full of obscure parts bring enough comple...

Phil Turicik

3 Ways to Make Your Impressions Count in Google Shopping

It's not easy to make your products display to the right consumer at the right moment on channels like Google Shopping. To make your impressions count, you need an optimized product feed, the right bi...

Steve Tutelman

Just Blow up Your Google Shopping Product Groupings, OK?

Still thinking about how to jump out in front of the competition in Google Shopping and other PLA channels? Let’s talk about that for a minute, because one suggestion we have for you ... and don’t...

Mike Farrell

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#Impressions

Prime Day Halo Effect and 6 Other Trends to Watch for Back-to-School Search Marketing

4 Powerful Google Shopping Hacks to Supercharge Your Campaigns

6 Routes to Google Shopping Success for Auto Parts Retailers

3 Ways to Make Your Impressions Count in Google Shopping

Just Blow up Your Google Shopping Product Groupings, OK?

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