#Holiday 2018

With the holiday season in full swing, Google Shopping spend saw steady year-over-year growth in December. This sustained spending pattern, along with increased mobile spend, showed retailers’ effo...

A strong Cyber Five performance showcased steady year-over-year growth in Google Shopping. Sidecar took a representative sample of U.S. retailers and analyzed their Google Ads accounts between Nov. 16...

When and how consumers shop during the holiday season is changing. Sidecar analyzed the Google Ads accounts of its U.S. retail customers from Nov. 1 to Nov. 15, 2018, and compared performance to the s...