Google Shopping

Keeping Up With Google: What Is Customer Match and Why Is It Critical for the Privacy Era?

Google announced in 2020 that it would phase out support for third-party cookies on Chrome, and in 2021 announced that it would no longer support cookie-based targeting in any of its products. The goa...

Ellen Harvey

How Pet Care Ads Boomed on Google in 2020

Consumers weren’t just stockpiling supplies for their human family members during the pandemic, but also went all in on pet care purchases. Pet care owners contributed mightily to e-commerce sales, ...

Tim Dolan

Books, Music, and Video Ads Reached New Audiences in 2020 as Customer Acquisition Surged

As movie theaters and concert venues closed their doors during the pandemic, many shoppers turned to books, music, and video to fill the gap. Throughout 2020 retailers advertising on Google Ads experi...

Ellen Harvey

Ads That Worked for Jewelry During the Pandemic — and Have Value Moving Forward

Despite uncertainty from the pandemic, consumers still bought jewelry online in 2020. Some sought jewelry as a means of self-care, and as gifts for loved ones to acknowledge the challenges of the time...

Janelle Kozyra

Floral Industry Statistics 2021: A Closer Look at Digital Ad Performance

The e-commerce flowers and gifts market faced a mixture of positives and challenges over the past year. Stay-at-home orders drove many consumers to send more flowers to loved ones whom they could not ...

Janelle Kozyra

New Food Retail Industry Analysis Shows Conversion Rate Growth on Google, Instagram

The food and drink retail segment experienced steady year-over-year growth for several KPIs across Google, Facebook, and Instagram. New food retail industry analysis from Sidecar’s 2021 Benchmarks R...

Tim Dolan

Mass-Market Retailers Prioritize Return on Ad Spend on Google, Facebook

New findings from the 2021 Benchmarks Report shows mass-market retailers posting notable return on ad spend (ROAS) across several major ad platforms. According to the report, the mass merchant vertica...

Tim Dolan

Why Toys and Hobbies Ads Surged During the Pandemic

Toys and hobbies ads experienced huge increases in consumer demand throughout the pandemic. As households were forced to remain indoors, a desire for nostalgia and quality time away from screens grew ...

Ellen Harvey

Shoppers Embraced Self-Care in 2020, Boosting Health and Beauty Online Sales

Health and beauty online sales surged in 2020. Shoppers invested heavily in medical supplies like masks, hand sanitizer, and wipes and the cost to compete for these terms on Google Ads increased as di...

Ellen Harvey

Computer & Electronics Retail Benchmarks for 2021

For computer and electronics retailers, 2020 can be summed up in one word: efficiency. These retailers needed to reduce spend during a year that saw remote work and learning environments become the no...

Tim Dolan

The Apparel Advertising Benchmarks Retailers Need to Know in 2021

The apparel industry was heavily impacted by the COVID-19 pandemic. Social restrictions and remote work and learning environments reduced the need for business clothing. In turn, demand for leisure an...

Tim Dolan

2020 Was a Monumental Year for Sporting Goods on Google Ads

While gyms across the U.S. shut down and consumers were stuck at home, sporting goods retailers thrived online. Shoppers were eager to bring the gym home and embrace healthy lifestyles during a stress...

Ellen Harvey

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#Google Shopping

Keeping Up With Google: What Is Customer Match and Why Is It Critical for the Privacy Era?

How Pet Care Ads Boomed on Google in 2020

Books, Music, and Video Ads Reached New Audiences in 2020 as Customer Acquisition Surged

Ads That Worked for Jewelry During the Pandemic — and Have Value Moving Forward

Floral Industry Statistics 2021: A Closer Look at Digital Ad Performance

New Food Retail Industry Analysis Shows Conversion Rate Growth on Google, Instagram

Mass-Market Retailers Prioritize Return on Ad Spend on Google, Facebook

Why Toys and Hobbies Ads Surged During the Pandemic

Shoppers Embraced Self-Care in 2020, Boosting Health and Beauty Online Sales

Computer & Electronics Retail Benchmarks for 2021

The Apparel Advertising Benchmarks Retailers Need to Know in 2021

2020 Was a Monumental Year for Sporting Goods on Google Ads

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