Google Shopping

Google Marketing Live 2019: Google Doubles Down on Marketplaces, Discovery & Search Intent

When Google revamps its platform, the ramifications shape the entire marketing landscape. Google’s latest product roadmap, unveiled at Google Marketing Live 2019, charts the future trajectory of sea...

Mike Farrell

Benchmarks 2019: 5 Tips to Fill the Funnel on Google Ads

Retailers, we get it: Staying ahead of the curve in Google Ads is challenging. In the 2019 Benchmarks Report: Google Ads in Retail, we discovered new growth patterns in Google’s search and shopping ...

Mike Farrell

Retailers Boost Google Shopping Spend 17% Ahead of Cyber Five 2018

When and how consumers shop during the holiday season is changing. Sidecar analyzed the Google Ads accounts of its U.S. retail customers from Nov. 1 to Nov. 15, 2018, and compared performance to the s...

Ellen Harvey

Retailers Increase Google Shopping Spend 21% Over Cyber Five 2018

A strong Cyber Five performance showcased steady year-over-year growth in Google Shopping. Sidecar took a representative sample of U.S. retailers and analyzed their Google Ads accounts between Nov. 16...

Tim Dolan

2019 Benchmarks: The Google Ads KPIs for Your Retail Vertical

Every retailer measures their performance in Google Ads differently. Some may manage their Google search and shopping campaigns to a distinct ROAS, while others look to drive higher average order valu...

Mike Perekupka

2019 Benchmarks: New Data Reveals Google Ads Growth Opportunities

Retailers are spending more across Google Ads and seeing results. According to Sidecar’s 2019 Benchmarks Report: Google Ads in Retail, revenue in Google’s search and shopping channels in 2018 incr...

Steve Costanza

2019 Benchmarks: The Google Updates Impacting Retailers’ Search Marketing Strategy

Google rolled out several new features and updates across Google Ads over the last year, particularly in its paid search and shopping channels. Here at Sidecar, we’re seeing some of these updates pl...

Mike Baber

Set and Forget the Google Shopping Feed at Your Own Risk, Warns Feedonomics Co-Founder

One of the most important but often overlooked aspects of Google Shopping is the retailer’s product feed. It is the foundation on which a successful Google Shopping strategy is built. If the feed is...

Ellen Harvey

2019 Benchmarks: Retailers Strive for Greater Cohesion in Google Ads

In the 2019 Benchmarks Report: Google Ads in Retail, Sidecar analyzed e-commerce data across hundreds of U.S. retailers to uncover the trends and key performance indicators driving Google paid search ...

Steve Costanza

The Cost of Competing on Google Ads for E-commerce Retailers

It’s no surprise competing on Google Ads is growing costlier for e-commerce retailers. CPCs rose again in 2018, according to the latest data from Sidecar’s 2019 Benchmarks Report: Google Ads in ...

Mike Farrell

15 Ideas for Scaling Your Local Inventory Ad Campaigns

Local inventory ads remain a complex proposition. Yet we hear our customers say that they still believe in the value of LIAs, and the advantage of providing multiple touchpoints for engagement.

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Janelle Kozyra

How Retailers Can Survive Amazon’s Stronghold in Google Search

Retail marketers can’t out-Amazon on the paid Google SERP, but they can find white space. Among the metrics that can help is impression share....

Steve Costanza

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#Google Shopping

Google Marketing Live 2019: Google Doubles Down on Marketplaces, Discovery & Search Intent

Benchmarks 2019: 5 Tips to Fill the Funnel on Google Ads

Retailers Boost Google Shopping Spend 17% Ahead of Cyber Five 2018

Retailers Increase Google Shopping Spend 21% Over Cyber Five 2018

2019 Benchmarks: The Google Ads KPIs for Your Retail Vertical

2019 Benchmarks: New Data Reveals Google Ads Growth Opportunities

2019 Benchmarks: The Google Updates Impacting Retailers’ Search Marketing Strategy

Set and Forget the Google Shopping Feed at Your Own Risk, Warns Feedonomics Co-Founder

2019 Benchmarks: Retailers Strive for Greater Cohesion in Google Ads

The Cost of Competing on Google Ads for E-commerce Retailers

15 Ideas for Scaling Your Local Inventory Ad Campaigns