The Biggest Learnings From Cyber 5 2021
Cyber 5 2021 is in the books, and retail marketers want to know: how has the e-commerce industry responded to the five-day shopping blitz in year two of the pandemic?
The short answer is, online sh...
Keeping Up With Google: What Are Merchant Card Ads?
Google is testing out new automation features on Google Shopping. The latest experiment is Merchant Card Ads, an automated mobile ad format that showcases a single product listing from a retailer’s ...
Keeping Up With Google: What Is Customer Match and Why Is It Critical for the Privacy Era?
Google announced in 2020 that it would phase out support for third-party cookies on Chrome, and in 2021 announced that it would no longer support cookie-based targeting in any of its products. The goa...
How Pet Care Ads Boomed on Google in 2020
Consumers weren’t just stockpiling supplies for their human family members during the pandemic, but also went all in on pet care purchases. Pet care owners contributed mightily to e-commerce sales, ...
Books, Music, and Video Ads Reached New Audiences in 2020 as Customer Acquisition Surged
As movie theaters and concert venues closed their doors during the pandemic, many shoppers turned to books, music, and video to fill the gap. Throughout 2020 retailers advertising on Google Ads experi...
Ads That Worked for Jewelry During the Pandemic — and Have Value Moving Forward
Despite uncertainty from the pandemic, consumers still bought jewelry online in 2020. Some sought jewelry as a means of self-care, and as gifts for loved ones to acknowledge the challenges of the time...
Floral Industry Statistics 2021: A Closer Look at Digital Ad Performance
The e-commerce flowers and gifts market faced a mixture of positives and challenges over the past year. Stay-at-home orders drove many consumers to send more flowers to loved ones whom they could not ...
New Food Retail Industry Analysis Shows Conversion Rate Growth on Google, Instagram
The food and drink retail segment experienced steady year-over-year growth for several KPIs across Google, Facebook, and Instagram. New food retail industry analysis from Sidecar’s 2021 Benchmarks R...
Mass-Market Retailers Prioritize Return on Ad Spend on Google, Facebook
New findings from the 2021 Benchmarks Report shows mass-market retailers posting notable return on ad spend (ROAS) across several major ad platforms. According to the report, the mass merchant vertica...
Why Toys and Hobbies Ads Surged During the Pandemic
Toys and hobbies ads experienced huge increases in consumer demand throughout the pandemic. As households were forced to remain indoors, a desire for nostalgia and quality time away from screens grew ...
Shoppers Embraced Self-Care in 2020, Boosting Health and Beauty Online Sales
Health and beauty online sales surged in 2020. Shoppers invested heavily in medical supplies like masks, hand sanitizer, and wipes and the cost to compete for these terms on Google Ads increased as di...
Computer & Electronics Retail Benchmarks for 2021
For computer and electronics retailers, 2020 can be summed up in one word: efficiency. These retailers needed to reduce spend during a year that saw remote work and learning environments become the no...
