Google Shopping

15 Ideas for Scaling Your Local Inventory Ad Campaigns

Local inventory ads remain a complex proposition. Yet we hear our customers say that they still believe in the value of LIAs, and the advantage of providing multiple touchpoints for engagement.

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Janelle Kozyra

How Retailers Can Survive Amazon’s Stronghold in Google Search

Retail marketers can’t out-Amazon on the paid Google SERP, but they can find white space. Among the metrics that can help is impression share....

Steve Costanza

4 Reasons to Invest More in Google Shopping

In 2018, Sidecar found retail marketers spent 24% more year-over-year in Google Shopping, while their revenue grew by 29%....

Mike Farrell

Mobile Shopping Is Better, Faster, Stronger. Here Are 3 Ways It’s Reshaping Google Ads.

Last week, Sidecar hosted the webinar, “The Mobile Tipping Point: Why Now Is the Time to Cash in on Mobile Google Ads,” which provided a first look at some of the key findings from the 2019 Benchm...

Ellen Harvey

Retailers Up December Google Shopping Spend 20% to Snag Last-Minute Holiday Shoppers

With the holiday season in full swing, Google Shopping spend saw steady year-over-year growth in December. This sustained spending pattern, along with increased mobile spend, showed retailers’ effo...

Steve Costanza

Navigating Showcase Shopping Ads This Holiday Season

Google is doing more than just catering to upper funnel shoppers this holiday season. Recent updates have made Showcase ads appear for more specific queries while the addition of video is giving retai...

Steve Costanza

Keeping Up With Google: What Is eCPC?

Enhanced CPC, or eCPC, is Google’s first automated bidding tool and one of its most popular. Despite its relative old age in the Google universe, retailers still have a number of questions about wha...

Steve Costanza

Keeping Up With Google: What Is Target ROAS?

ROAS is one of the most common KPIs retailers use to measure success on Google Ads. Because of its critical importance, Google developed Target ROAS, an automated bidding tool that adjusts retailers�...

Steve Costanza

10 Can’t-Miss Holiday Marketing Tactics to Bolster Your Google Search & Shopping Campaigns

Ready, set, plan. When the holiday season is approaching, many retail marketers are making their to-do lists, checking them twice, and bracing to find out if their holiday marketing tactics in Google ...

Tim Dolan

How This Fitness Equipment Retailer Doubled ROAS on Google Shopping by Harnessing Search Behavior Data

Manual management of Google Shopping is not just time consuming for marketing teams, it actually prevents marketers from developing the most effective strategy for their business. Because they’re mi...

Ellen Harvey

How Retail Marketers Can Unite Google Shopping & Paid Search Strategies to Jumpstart Growth

Savvy retail marketers understand the importance of building cohesive, cross-channel strategies. It’s important to reach shoppers on the channels they use most and employ multiple techniques to move...

Ellen Harvey

Location, Location, Location: Use Geotargeting to Gauge Your Best Areas of Business

Wet or dry, hot or frigid, 19107 or 90210—nearly every retail marketer takes geography into consideration when measuring the effectiveness of their digital ad campaigns. But how they use this knowle...

Tim Dolan

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#Google Shopping

15 Ideas for Scaling Your Local Inventory Ad Campaigns

4 Reasons to Invest More in Google Shopping

Mobile Shopping Is Better, Faster, Stronger. Here Are 3 Ways It’s Reshaping Google Ads.

Retailers Up December Google Shopping Spend 20% to Snag Last-Minute Holiday Shoppers

Navigating Showcase Shopping Ads This Holiday Season

Keeping Up With Google: What Is eCPC?

Keeping Up With Google: What Is Target ROAS?

10 Can’t-Miss Holiday Marketing Tactics to Bolster Your Google Search & Shopping Campaigns

How This Fitness Equipment Retailer Doubled ROAS on Google Shopping by Harnessing Search Behavior Data

How Retail Marketers Can Unite Google Shopping & Paid Search Strategies to Jumpstart Growth

Location, Location, Location: Use Geotargeting to Gauge Your Best Areas of Business