Google Shopping

Keeping Up With Google: What Changes to the Search Terms Report Mean for Retailers

In September 2020, Google made search terms report changes in Google Ads. The search terms report, which highlights advertisers’ paid keyword performance across Google, now only shows data for searc...

Mike Perekupka

Keeping Up With Google: How Do You Track Click Performance of Google’s Free Shopping Ads?

Google recently announced that clicks on most placements in Google’s Shopping tab would incur no charge to the advertiser. Following the news, however, it was unclear how retailers would be able to ...

Nathan Sheusi

Keeping Up With Google: What Are Free Product Listings on Shopping?

In light of the challenges many small retail businesses face due to COVID-19, Google advanced its plans to release free product listings on the Shopping tab. These listings will allow retailers who do...

Mike Farrell

2020 Google Ads Benchmarks: Unlocking Seasonal Opportunities

The following data is excerpted from the 2020 Benchmarks Report: Google Ads in Retail. The report, now in its fourth year, analyzes Google Ads data for a representative sample of over 300 U.S. retaile...

Belle Phanawat

8 Ways Retailers Can Move Surplus Inventory During COVID-19

Retailers have been forced to adapt to a new marketing landscape in light of COVID-19. Some retailers have successfully pivoted to new consumer demands, leveraging their marketing channels to connect ...

Chris Corrado

2020 Google Ads Benchmarks: The KPIs That Matter Most to Your Business

Google’s shopping and paid search channels play important roles in driving shoppers from discovery to purchase. While every retailer measures its channel goals differently, it’s helpful to determi...

Mike Perekupka

2020 Google Ads Benchmarks: What’s the State of Google Shopping & Search?

The following data is excerpted from the 2020 Benchmarks Report: Google Ads in Retail.The report, now in its fourth year, analyzes Google Ads data for a representative sample of over 300 U.S. retailer...

Chris Corrado

2020 Google Ads Benchmarks: How the Competitive Landscape Is Changing [Infographic]

Retailers can no longer rely on big budgets to drive big wins on Google Ads. To gain a competitive advantage on Google’s paid search and shopping channels, they must now think more strategically. ...

Mike Farrell

FREE ANALYSIS

READY TO POWER UP YOUR PERFORMANCE MARKETING CAMPAIGNS?

#Google Shopping

Keeping Up With Google: What Changes to the Search Terms Report Mean for Retailers

Keeping Up With Google: How Do You Track Click Performance of Google’s Free Shopping Ads?

Keeping Up With Google: What Are Free Product Listings on Shopping?

2020 Google Ads Benchmarks: Unlocking Seasonal Opportunities

8 Ways Retailers Can Move Surplus Inventory During COVID-19

2020 Google Ads Benchmarks: The KPIs That Matter Most to Your Business

2020 Google Ads Benchmarks: What’s the State of Google Shopping & Search?

2020 Google Ads Benchmarks: How the Competitive Landscape Is Changing [Infographic]

Solutions

Company

Learn

Subscribe to our newsletter