Google Shopping

Why Toys and Hobbies Ads Surged During the Pandemic

Toys and hobbies ads experienced huge increases in consumer demand throughout the pandemic. As households were forced to remain indoors, a desire for nostalgia and quality time away from screens grew ...

Ellen Harvey

Shoppers Embraced Self-Care in 2020, Boosting Health and Beauty Online Sales

Health and beauty online sales surged in 2020. Shoppers invested heavily in medical supplies like masks, hand sanitizer, and wipes and the cost to compete for these terms on Google Ads increased as di...

Ellen Harvey

Computer & Electronics Retail Benchmarks for 2021

For computer and electronics retailers, 2020 can be summed up in one word: efficiency. These retailers needed to reduce spend during a year that saw remote work and learning environments become the no...

Tim Dolan

The Apparel Advertising Benchmarks Retailers Need to Know in 2021

The apparel industry was heavily impacted by the COVID-19 pandemic. Social restrictions and remote work and learning environments reduced the need for business clothing. In turn, demand for leisure an...

Tim Dolan

2020 Was a Monumental Year for Sporting Goods on Google Ads

While gyms across the U.S. shut down and consumers were stuck at home, sporting goods retailers thrived online. Shoppers were eager to bring the gym home and embrace healthy lifestyles during a stress...

Ellen Harvey

The Best Google Ads Strategy in 2020 Embraced Flexibility

Many retailers who increased marketing spend on Google Ads during the most uncertain times in the pandemic saw big gains. When online shopping surged in March and April of 2020, retailers who decided ...

Ellen Harvey

Top 6 Metrics to Benchmark Your Google Ads Performance in 2021

Cost per click. Conversion rate. Click-through rate. Return on ad spend. Cost per acquisition. Average order value. These are some of the most important metrics that e-commerce marketers should evalua...

Janelle Kozyra

2021 Retail Advertising Benchmarks: How Retailers Can Measure Growth on Google, Facebook, and Amazon [Infographic]

Retail advertising is growing more complex on platforms like Google, Facebook, and Amazon. New ad formats, targeting capabilities, and measurement tools are making it challenging for retail advertiser...

Mike Perekupka

Keeping Up With Google: Google Adds On Sale Filter to Shopping Tab

Google has released a new “On sale” filter in its Shopping tab. In time for the holiday season, the release is Google’s latest move to increase retailers’ product visibility while showcasing t...

Zoe Carey

Keeping Up With Google: What Changes to the Search Terms Report Mean for Retailers

In September 2020, Google made search terms report changes in Google Ads. The search terms report, which highlights advertisers’ paid keyword performance across Google, now only shows data for searc...

Mike Perekupka

Keeping Up With Google: How Do You Track Click Performance of Google’s Free Shopping Ads?

Google recently announced that clicks on most placements in Google’s Shopping tab would incur no charge to the advertiser. Following the news, however, it was unclear how retailers would be able to ...

Nathan Sheusi

Keeping Up With Google: What Are Free Product Listings on Shopping?

In light of the challenges many small retail businesses face due to COVID-19, Google advanced its plans to release free product listings on the Shopping tab. These listings will allow retailers who do...

Mike Farrell

FREE ANALYSIS

READY TO POWER UP YOUR PERFORMANCE MARKETING CAMPAIGNS?

#Google Shopping

Why Toys and Hobbies Ads Surged During the Pandemic

Shoppers Embraced Self-Care in 2020, Boosting Health and Beauty Online Sales

Computer & Electronics Retail Benchmarks for 2021

The Apparel Advertising Benchmarks Retailers Need to Know in 2021

2020 Was a Monumental Year for Sporting Goods on Google Ads

The Best Google Ads Strategy in 2020 Embraced Flexibility

Top 6 Metrics to Benchmark Your Google Ads Performance in 2021

2021 Retail Advertising Benchmarks: How Retailers Can Measure Growth on Google, Facebook, and Amazon [Infographic]

Keeping Up With Google: Google Adds On Sale Filter to Shopping Tab

Keeping Up With Google: What Changes to the Search Terms Report Mean for Retailers

Keeping Up With Google: How Do You Track Click Performance of Google’s Free Shopping Ads?

Keeping Up With Google: What Are Free Product Listings on Shopping?

Solutions

Company

Learn

Subscribe to our newsletter