Keeping Up With Google: What Is eCPC?
Enhanced CPC, or eCPC, is Google’s first automated bidding tool and one of its most popular. Despite its relative old age in the Google universe, retailers still have a number of questions about wha...
Keeping Up With Google: What Is Target ROAS?
ROAS is one of the most common KPIs retailers use to measure success on Google Ads. Because of its critical importance, Google developed Target ROAS, an automated bidding tool that adjusts retailersâ€...
10 Can’t-Miss Holiday Marketing Tactics to Bolster Your Google Search & Shopping Campaigns
Ready, set, plan. When the holiday season is approaching, many retail marketers are making their to-do lists, checking them twice, and bracing to find out if their holiday marketing tactics in Google ...
How This Fitness Equipment Retailer Doubled ROAS on Google Shopping by Harnessing Search Behavior Data
Manual management of Google Shopping is not just time consuming for marketing teams, it actually prevents marketers from developing the most effective strategy for their business. Because they’re mi...
How Retail Marketers Can Unite Google Shopping & Paid Search Strategies to Jumpstart Growth
Savvy retail marketers understand the importance of building cohesive, cross-channel strategies. It’s important to reach shoppers on the channels they use most and employ multiple techniques to move...
Location, Location, Location: Use Geotargeting to Gauge Your Best Areas of Business
Wet or dry, hot or frigid, 19107 or 90210—nearly every retail marketer takes geography into consideration when measuring the effectiveness of their digital ad campaigns. But how they use this knowle...
Beyond Research: Mobile’s New Role in the Evolving Consumer Journey
Consumers are reversing the trend of researching on mobile and buying on desktop, according to Sidecar research. In this video, Sr. Analytics Consultant Steve Costanza shares why mobile shopping is on...
Sidecar Research at a Glance: How to Tap into Seasonality & Search Trends in Google Shopping
Retailers must adapt their Google Shopping strategies to consumer behaviors. That means being keyed into Google Shopping seasonality & search query trends, both of which are tracked in Sidecar’s 201...
3 Strategies to Rise Above the Google Shopping Competition – A Sidecar Point of View
In this Point of View, Sidecar analysts dish up three strategies that can help retailers discover the white space and outstrip the competition in Google Shopping. Download the full Point of View to le...
What Amazon’s Google Shopping Pause (Exit?) Means for Retailers
In late April, we saw the e-commerce giant suddenly disappear from our customers’ Auction Insights reports. The move could potentially end Amazon’s year-and-a-half run in Google Shopping, a period...
Sidecar Research at a Glance: Ad Engagement Is Surging in These 2 Areas of Google Shopping
Learn how an uptick in mobile shopping and Google’s newly released absolute top impressions share metric are helping e-commerce marketers boost ad engagement and conversions on Google Shopping. Chec...
Sidecar Research at a Glance: The Google Shopping Game Is Changing
The 2018 Google Shopping Benchmarks Report sheds light on a channel in flux and empowers retailers to navigate emerging trends in Google Shopping. In this report preview, learn how increased competiti...