Google Shopping

How This Fitness Equipment Retailer Doubled ROAS on Google Shopping by Harnessing Search Behavior Data

Manual management of Google Shopping is not just time consuming for marketing teams, it actually prevents marketers from developing the most effective strategy for their business. Because they’re mi...

Ellen Harvey

How Retail Marketers Can Unite Google Shopping & Paid Search Strategies to Jumpstart Growth

Savvy retail marketers understand the importance of building cohesive, cross-channel strategies. It’s important to reach shoppers on the channels they use most and employ multiple techniques to move...

Ellen Harvey

Location, Location, Location: Use Geotargeting to Gauge Your Best Areas of Business

Wet or dry, hot or frigid, 19107 or 90210—nearly every retail marketer takes geography into consideration when measuring the effectiveness of their digital ad campaigns. But how they use this knowle...

Tim Dolan

Beyond Research: Mobile’s New Role in the Evolving Consumer Journey

Consumers are reversing the trend of researching on mobile and buying on desktop, according to Sidecar research. In this video, Sr. Analytics Consultant Steve Costanza shares why mobile shopping is on...

Steve Costanza

Sidecar Research at a Glance: How to Tap into Seasonality & Search Trends in Google Shopping

Retailers must adapt their Google Shopping strategies to consumer behaviors. That means being keyed into Google Shopping seasonality & search query trends, both of which are tracked in Sidecar’s 201...

Steve Costanza

3 Strategies to Rise Above the Google Shopping Competition – A Sidecar Point of View

In this Point of View, Sidecar analysts dish up three strategies that can help retailers discover the white space and outstrip the competition in Google Shopping. Download the full Point of View to le...

Amanda Ryan

What Amazon’s Google Shopping Pause (Exit?) Means for Retailers

In late April, we saw the e-commerce giant suddenly disappear from our customers’ Auction Insights reports. The move could potentially end Amazon’s year-and-a-half run in Google Shopping, a period...

Steve Costanza

Sidecar Research at a Glance: Ad Engagement Is Surging in These 2 Areas of Google Shopping

Learn how an uptick in mobile shopping and Google’s newly released absolute top impressions share metric are helping e-commerce marketers boost ad engagement and conversions on Google Shopping. Chec...

Tim Dolan

Sidecar Research at a Glance: The Google Shopping Game Is Changing

The 2018 Google Shopping Benchmarks Report sheds light on a channel in flux and empowers retailers to navigate emerging trends in Google Shopping. In this report preview, learn how increased competiti...

Kristin Maranki

5 Trends to Help Marketers Navigate Google Shopping Competition in 2018

Last week Sidecar hosted the webinar “3 Google Shopping Stats You’ll Live by in 2018,” which provided a first look at some of the key findings from the 2018 Google Shopping Benchmarks Report. Th...

Ellen Harvey

2018 Google Shopping Benchmarks Report Findings

Rising Competition Among Key Findings In Sidecar’s 2018 Google Shopping Benchmarks Report

Google Shopping’s swift expansion and heightening competition raises new questions. We analyzed e-commerce data across a sample of 300-plus U.S. retailer websites to find answers and reveal the defi...

Kristin Maranki

2018 Google Shopping Competition Webinar

Marketers: Are You Ready for Google Shopping Competition in 2018? Join This Webinar to Find Out

Sidecar will share best practices to beat Google Shopping competition in an upcoming webinar “3 Google Shopping Stats You’ll Live by in 2018” on March 27. We’ll will provide an in-depth look a...

Ellen Harvey

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#Google Shopping

How This Fitness Equipment Retailer Doubled ROAS on Google Shopping by Harnessing Search Behavior Data

How Retail Marketers Can Unite Google Shopping & Paid Search Strategies to Jumpstart Growth

Location, Location, Location: Use Geotargeting to Gauge Your Best Areas of Business

Beyond Research: Mobile’s New Role in the Evolving Consumer Journey

Sidecar Research at a Glance: How to Tap into Seasonality & Search Trends in Google Shopping

Sidecar Research at a Glance: The Google Shopping Game Is Changing

Rising Competition Among Key Findings In Sidecar’s 2018 Google Shopping Benchmarks Report

Marketers: Are You Ready for Google Shopping Competition in 2018? Join This Webinar to Find Out