Google Shopping

Beyond Research: Mobile’s New Role in the Evolving Consumer Journey

Consumers are reversing the trend of researching on mobile and buying on desktop, according to Sidecar research. In this video, Sr. Analytics Consultant Steve Costanza shares why mobile shopping is on...

Steve Costanza

Sidecar Research at a Glance: How to Tap into Seasonality & Search Trends in Google Shopping

Retailers must adapt their Google Shopping strategies to consumer behaviors. That means being keyed into Google Shopping seasonality & search query trends, both of which are tracked in Sidecar’s 201...

Steve Costanza

3 Strategies to Rise Above the Google Shopping Competition – A Sidecar Point of View

In this Point of View, Sidecar analysts dish up three strategies that can help retailers discover the white space and outstrip the competition in Google Shopping. Download the full Point of View to le...

Amanda Ryan

What Amazon’s Google Shopping Pause (Exit?) Means for Retailers

In late April, we saw the e-commerce giant suddenly disappear from our customers’ Auction Insights reports. The move could potentially end Amazon’s year-and-a-half run in Google Shopping, a period...

Steve Costanza

Sidecar Research at a Glance: Ad Engagement Is Surging in These 2 Areas of Google Shopping

Learn how an uptick in mobile shopping and Google’s newly released absolute top impressions share metric are helping e-commerce marketers boost ad engagement and conversions on Google Shopping. Chec...

Tim Dolan

Sidecar Research at a Glance: The Google Shopping Game Is Changing

The 2018 Google Shopping Benchmarks Report sheds light on a channel in flux and empowers retailers to navigate emerging trends in Google Shopping. In this report preview, learn how increased competiti...

Kristin Maranki

5 Trends to Help Marketers Navigate Google Shopping Competition in 2018

Last week Sidecar hosted the webinar “3 Google Shopping Stats You’ll Live by in 2018,” which provided a first look at some of the key findings from the 2018 Google Shopping Benchmarks Report. Th...

Ellen Harvey

2018 Google Shopping Benchmarks Report Findings

Rising Competition Among Key Findings In Sidecar’s 2018 Google Shopping Benchmarks Report

Google Shopping’s swift expansion and heightening competition raises new questions. We analyzed e-commerce data across a sample of 300-plus U.S. retailer websites to find answers and reveal the defi...

Kristin Maranki

2018 Google Shopping Competition Webinar

Marketers: Are You Ready for Google Shopping Competition in 2018? Join This Webinar to Find Out

Sidecar will share best practices to beat Google Shopping competition in an upcoming webinar “3 Google Shopping Stats You’ll Live by in 2018” on March 27. We’ll will provide an in-depth look a...

Ellen Harvey

Voice Search in Retail: Evolving the Customer Experience

Voice search stands to live at the heart of how retail marketers guide the customer experience into the future.
Behind every voice query lies data riper with real-time intent and context than ...

Steve Tutelman

6 Trends That Show the (Thanksgiving) Tables Have Turned in Google Shopping

Thanksgiving, Black Friday and Cyber Monday are evolving concepts for shoppers and retailers alike. Catching Thanksgiving and Black Friday deals doesn’t require rushing to the stores, or even to t...

Steve Tutelman

Holiday Shopping’s Biggest Winner So Far? Mobile.

The holiday season is in full swing and one thing is clear—by and large, the winner of the season in Google Shopping so far this year, is mobile. Riding the wave of strong growth in the channel over...

Zack Goldman

SUBSCRIBE

THINK DIFFERENTLY ABOUT DIGITAL MARKETING FOR RETAIL

#Google Shopping

Beyond Research: Mobile’s New Role in the Evolving Consumer Journey

Sidecar Research at a Glance: How to Tap into Seasonality & Search Trends in Google Shopping

Sidecar Research at a Glance: The Google Shopping Game Is Changing

Rising Competition Among Key Findings In Sidecar’s 2018 Google Shopping Benchmarks Report

Marketers: Are You Ready for Google Shopping Competition in 2018? Join This Webinar to Find Out

Voice Search in Retail: Evolving the Customer Experience

6 Trends That Show the (Thanksgiving) Tables Have Turned in Google Shopping

Holiday Shopping’s Biggest Winner So Far? Mobile.