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Prime Day Halo Effect and 6 Other Trends to Watch for Back-to-School Search Marketing

Amazon Prime Day is the hard start to the back-to-school shopping season — this year more than ever. But the bigger trend is that Prime Day is no longer confined to Amazon. It pervades the entir...

Steve Costanza

What Retailers Can Expect From the New Google Shopping Experience

When Google held its annual Marketing Live event in May 2019, it announced plans to roll out a new Google Shopping experience in the coming months. This new update, which merges Google Shopping and Go...

Steve Costanza

Keeping Up With Google: What Are Google Recommendations?

Google continues to add greater automation to its advertising platform. A recent update is Google ad recommendations. These recommendations make optimization changes to ad campaigns, sometimes without...

Steve Costanza

Keeping Up With Google: What Is Maximize Conversion Value?

At Google Marketing Live 2019, Google announced a new bidding strategy, Maximize Conversion Value, which allows retailers to optimize campaigns to values like sales revenue or profit margins. Google t...

Mike Farrell

Stats Retailers Can’t Ignore When Crafting Their Google Ads Strategy

Retailers' Google Ads budgets shifted dramatically across 2017 and 2018. So did their top revenue drivers. That means new opportunities are emerging to drive more successful paid search and shopping c...

Mike Farrell

Google Gets More Visual & Aspirational With Gallery Ads & Discovery Ads

Google made a flurry of announcements at Google Marketing Live 2019. The volume of updates makes it difficult for retailers to sort through what exactly these new developments mean for their businesse...

Mike Farrell

What’s the Difference Between Dynamic Search Ads & Responsive Search Ads?

Google continues to release new automation tools to simplify paid search advertising. Two of its biggest rollouts in recent years include Dynamic Search Ads (DSAs) and Responsive Search Ads (RSAs), bo...

Belle Phanawat

Google Marketing Live 2019: Google Doubles Down on Marketplaces, Discovery & Search Intent

When Google revamps its platform, the ramifications shape the entire marketing landscape. Google’s latest product roadmap, unveiled at Google Marketing Live 2019, charts the future trajectory of sea...

Mike Farrell

Keeping Up With Google: What Are In-Market Audiences

Google Ads continues to update audience targeting capabilities with new features like in-market audiences. The targeting method debuted as a display and YouTube ad functionality and has since expanded...

Mike Farrell

Keeping Up With Google: What Is Exact Match?

Exact match is a keyword match type on Google paid search that serves ads based on an exact keyword search or a close variant of that keyword. It allows retailers to narrow their audience to a group o...

Mike Farrell

Keeping Up With Google: What Are Expanded Text Ads?

Google released expanded text ads (ETAs) in 2016. Initially, the expansion added an extra headline and grew the description to 80 characters. That empowered marketers to capture more real estate on th...

Mike Farrell

Quality Score Is the Elusive Metric Retail Marketers Need to Get Right

Quality score is a critical part of a successful Google paid search campaign. It determines how relevant retailers’ ads are. The more relevant the ad, the higher that ad appears in search and the lo...

Belle Phanawat

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Prime Day Halo Effect and 6 Other Trends to Watch for Back-to-School Search Marketing

What Retailers Can Expect From the New Google Shopping Experience

Keeping Up With Google: What Are Google Recommendations?

Keeping Up With Google: What Is Maximize Conversion Value?

Stats Retailers Can’t Ignore When Crafting Their Google Ads Strategy

Google Gets More Visual & Aspirational With Gallery Ads & Discovery Ads

What’s the Difference Between Dynamic Search Ads & Responsive Search Ads?

Google Marketing Live 2019: Google Doubles Down on Marketplaces, Discovery & Search Intent

Keeping Up With Google: What Are In-Market Audiences

Keeping Up With Google: What Is Exact Match?

Keeping Up With Google: What Are Expanded Text Ads?

Quality Score Is the Elusive Metric Retail Marketers Need to Get Right

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