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Shoppers Embraced Self-Care in 2020, Boosting Health and Beauty Online Sales

Health and beauty online sales surged in 2020. Shoppers invested heavily in medical supplies like masks, hand sanitizer, and wipes and the cost to compete for these terms on Google Ads increased as di...

Ellen Harvey

Computer & Electronics Retail Benchmarks for 2021

For computer and electronics retailers, 2020 can be summed up in one word: efficiency. These retailers needed to reduce spend during a year that saw remote work and learning environments become the no...

Tim Dolan

The Apparel Advertising Benchmarks Retailers Need to Know in 2021

The apparel industry was heavily impacted by the COVID-19 pandemic. Social restrictions and remote work and learning environments reduced the need for business clothing. In turn, demand for leisure an...

Tim Dolan

2020 Was a Monumental Year for Sporting Goods on Google Ads

While gyms across the U.S. shut down and consumers were stuck at home, sporting goods retailers thrived online. Shoppers were eager to bring the gym home and embrace healthy lifestyles during a stress...

Ellen Harvey

The Best Google Ads Strategy in 2020 Embraced Flexibility

Many retailers who increased marketing spend on Google Ads during the most uncertain times in the pandemic saw big gains. When online shopping surged in March and April of 2020, retailers who decided ...

Ellen Harvey

Top 6 Metrics to Benchmark Your Google Ads Performance in 2021

Cost per click. Conversion rate. Click-through rate. Return on ad spend. Cost per acquisition. Average order value. These are some of the most important metrics that e-commerce marketers should evalua...

Janelle Kozyra

2021 Retail Advertising Benchmarks: How Retailers Can Measure Growth on Google, Facebook, and Amazon [Infographic]

Retail advertising is growing more complex on platforms like Google, Facebook, and Amazon. New ad formats, targeting capabilities, and measurement tools are making it challenging for retail advertiser...

Mike Perekupka

Keeping Up With Google: What Apple’s iOS 14.5 Update Means for Retailers Advertising on Google

Apple recently announced the framework for its AppTrackingTransparency (ATT) feature, a key component of the soon-to-be-released iOS 14.5. This privacy update will prompt iPhone and iPad users to opt ...

Janelle Kozyra

Keeping Up With Google: Google Adds On Sale Filter to Shopping Tab

Google has released a new “On sale” filter in its Shopping tab. In time for the holiday season, the release is Google’s latest move to increase retailers’ product visibility while showcasing t...

Zoe Carey

12 Multichannel Holiday Ad Opportunities for an Unprecedented 2020

The 2020 holiday season will play out amid a global pandemic that has reshuffled how retail marketers approach their year-end advertising strategies. Normally held in mid July, Amazon Prime Day kicks ...

Mike Farrell

Google’s Head of Retail on How to Win the 2020 Holiday Season

Online shopping has grown more in the last six months than it has in the 10 previous years, which creates a unique set of challenges and opportunities for retailers. 54% of consumers purchased from ne...

Ellen Harvey

Keeping Up With Google: What Changes to the Search Terms Report Mean for Retailers

In September 2020, Google made search terms report changes in Google Ads. The search terms report, which highlights advertisers’ paid keyword performance across Google, now only shows data for searc...

Mike Perekupka

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Shoppers Embraced Self-Care in 2020, Boosting Health and Beauty Online Sales

Computer & Electronics Retail Benchmarks for 2021

The Apparel Advertising Benchmarks Retailers Need to Know in 2021

2020 Was a Monumental Year for Sporting Goods on Google Ads

The Best Google Ads Strategy in 2020 Embraced Flexibility

Top 6 Metrics to Benchmark Your Google Ads Performance in 2021

2021 Retail Advertising Benchmarks: How Retailers Can Measure Growth on Google, Facebook, and Amazon [Infographic]

Keeping Up With Google: What Apple’s iOS 14.5 Update Means for Retailers Advertising on Google

Keeping Up With Google: Google Adds On Sale Filter to Shopping Tab

12 Multichannel Holiday Ad Opportunities for an Unprecedented 2020

Google’s Head of Retail on How to Win the 2020 Holiday Season

Keeping Up With Google: What Changes to the Search Terms Report Mean for Retailers

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