Google Ads | Sidecar

Keeping Up With Google: Google Sunsets Modified Broad Match

Google announced in early 2021 changes to its match types in paid search, expanding phrase match and eliminating modified broad match. The changes reflect Google’s commitment to serving paid search ...

Randy Slosburg

Keeping Up With Google: What Are Merchant Card Ads?

Google is testing out new automation features on Google Shopping. The latest experiment is Merchant Card Ads, an automated mobile ad format that showcases a single product listing from a retailer’s ...

Ellen Harvey

OfficeSupply.com’s Plan to Win Back-to-School Marketing

2021 may be the biggest year for back-to-school marketing in half a decade. This season will likely outstrip the past five back-to-school shopping periods, with spend expected to top $32.5 billion, ac...

Ellen Harvey

Keeping Up With Google: What Are Performance Max Campaigns?

Google held its annual Marketing Live event on May 27, 2021. This year’s livestream focused on privacy-first policies and new automation tools on Google Ads. Among a flurry of announcements, which i...

Tim Dolan

Keeping Up With Google: What Is Customer Match and Why Is It Critical for the Privacy Era?

Google announced in 2020 that it would phase out support for third-party cookies on Chrome, and in 2021 announced that it would no longer support cookie-based targeting in any of its products. The goa...

Ellen Harvey

What Average CPC Tells Us About Retail Ad Performance on Google, Facebook, and Amazon in 2020

Retail marketers will all agree: facing less competition while engaging more shoppers is an ideal scenario. That was the incredibly unique situation many retail marketers faced at the start of the pan...

Sam Pettinati

How Pet Care Ads Boomed on Google in 2020

Consumers weren’t just stockpiling supplies for their human family members during the pandemic, but also went all in on pet care purchases. Pet care owners contributed mightily to e-commerce sales, ...

Tim Dolan

Books, Music, and Video Ads Reached New Audiences in 2020 as Customer Acquisition Surged

As movie theaters and concert venues closed their doors during the pandemic, many shoppers turned to books, music, and video to fill the gap. Throughout 2020 retailers advertising on Google Ads experi...

Ellen Harvey

New Food Retail Industry Analysis Shows Conversion Rate Growth on Google, Instagram

The food and drink retail segment experienced steady year-over-year growth for several KPIs across Google, Facebook, and Instagram. New food retail industry analysis from Sidecar’s 2021 Benchmarks R...

Tim Dolan

Mass-Market Retailers Prioritize Return on Ad Spend on Google, Facebook

New findings from the 2021 Benchmarks Report shows mass-market retailers posting notable return on ad spend (ROAS) across several major ad platforms. According to the report, the mass merchant vertica...

Tim Dolan

Why Toys and Hobbies Ads Surged During the Pandemic

Toys and hobbies ads experienced huge increases in consumer demand throughout the pandemic. As households were forced to remain indoors, a desire for nostalgia and quality time away from screens grew ...

Ellen Harvey

Auto Parts Advertising Overperforms in Return on Google and Facebook

The automotive parts and accessories segment generated some of the strongest return on ad spend (ROAS) in 2020, compared to the retail average. Take a look at these findings for auto parts advertising...

Janelle Kozyra

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#Google Ads

Keeping Up With Google: Google Sunsets Modified Broad Match

Keeping Up With Google: What Are Merchant Card Ads?

OfficeSupply.com’s Plan to Win Back-to-School Marketing

Keeping Up With Google: What Are Performance Max Campaigns?

Keeping Up With Google: What Is Customer Match and Why Is It Critical for the Privacy Era?

What Average CPC Tells Us About Retail Ad Performance on Google, Facebook, and Amazon in 2020

How Pet Care Ads Boomed on Google in 2020

Books, Music, and Video Ads Reached New Audiences in 2020 as Customer Acquisition Surged

New Food Retail Industry Analysis Shows Conversion Rate Growth on Google, Instagram

Mass-Market Retailers Prioritize Return on Ad Spend on Google, Facebook

Why Toys and Hobbies Ads Surged During the Pandemic

Auto Parts Advertising Overperforms in Return on Google and Facebook

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