Geotargeting | Sidecar

Location, Location, Location: Use Geotargeting to Gauge Your Best Areas of Business

Wet or dry, hot or frigid, 19107 or 90210—nearly every retail marketer takes geography into consideration when measuring the effectiveness of their digital ad campaigns. But how they use this knowle...

Tim Dolan

Back-to-School: 5 Fixes to Give Your Google Shopping Campaigns a Boost

August is just around the corner. And that means the second biggest retail season is upon us: back-to-school.

The NRF projects that shoppers in the U.S. will spend $83.6 billion stocking u...

Dave Nossavage

Big Game? Big Google Shopping Opportunity – E-Commerce Marketing Minutes

Whether it’s March Madness, The Stanley Cup Finals, The Olympics, or this coming weekend’s Super Bowl Sunday, a huge sporting event usually means more searches for the competing teams — and thei...

Mike Perekupka

10 Moves to Master Seasonality in Google Shopping

Google Shopping is never a “set it and forget it” proposition—especially if your product catalog experiences seasonality. Holiday. Spring. Back to school. Mother’s Day. Whatever your season...

Janelle Kozyra

6 Routes to Google Shopping Success for Auto Parts Retailers

There’s no such thing as cruise control for e-commerce pros in the automotive and motorcycle world. Thin margins, heavy competition, and massive catalogs full of obscure parts bring enough comple...

Phil Turicik

For E-Commerce, Will March Madness Bring on the Super Bowl Effect?

Here we go! March Madness. Regardless of John Oliver's opinion, Americans tend to go a little, well, mad for the annual NCAA tournament. So mad in fact, that according to some estimates, March Madness...