E-Commerce | Sidecar

Customer Loyalty Is More Uncertain & Valuable Than Ever; Here’s How to Get It Right

Shopping has changed dramatically since 2020 when COVID-19 upended economic and behavioral norms across the globe. Some retailers welcomed a slew of new customers while others lost long-time shoppers ...

Ellen Harvey

Retailers Race for a Slice of the $25B Livestream Shopping Pie

Livestream shopping is on the verge of re-shaping up e-commerce in the U.S. It emerged as an innovation early in the pandemic, when retailers were eager to find new ways to engage shoppers online. Tod...

Ellen Harvey

Retailers Expect Another Banner Year of Amazon Ad Growth

Consumer demand remains high on Amazon, even after the pandemic shopping surge. The reason is that shoppers have become more comfortable than ever shopping online, says Brittany Lerario, Director of C...

Ellen Harvey

These 7 Trends Will Define High-Performing E-Commerce Marketing Teams

Technology is not the only factor redefining e-commerce marketing. People are. The people that make up high-performing e-commerce marketing teams create a model for us all. For instance, Christina Cop...

Ellen Harvey

How Data-Driven Is Your E-Commerce Marketing Team? There’s Room for Growth!

Data can make or break an e-commerce marketing campaign. Given its importance, you may be surprised to find that data is not always the driver behind e-commerce marketers’ decisions. According to ...

Ellen Harvey

Retail Uncharted Season One Recap: The Top Moments & Lessons You May Have Missed

The inaugural season of the Retail Uncharted podcast is coming to a close. This year we dove into a wide range of topics from the impact of neuromarketing on retail to leading a business during a pand...

Ellen Harvey

iProspect CEO Discusses 2021 Digital Marketing Priorities & the Agency’s Winning Partnership with Sidecar

Retail is fundamentally changing, says Jeremy Cornfeldt. To stand out from the competition, he says, “It’s not just about transactions. Retailers need to build a soul for their brand and what it s...

Ellen Harvey

Fanatics Founder: Differentiation Will Make or Break Retailers’ Futures

Differentiation is critical to retail success, says Michael Rubin, founder and executive chairman of Fanatics, the largest provider of licensed sports merchandise, and Rue Gilt Groupe, a leading off-p...

Ellen Harvey

Neuromarketing: How to Unlock Shopper Attention Online

Data can tell retailers a lot about the shoppers who click their ads and purchase their products. But until recently, retailers have had to make an educated guess about why shoppers make a purchase. W...

Mike Farrell

What’s the New Normal for Retail in a Post-COVID-19 World?

Retailers are facing a wide spectrum of challenges and successes in light of the massive shifts caused by COVID-19. Some have fully transitioned to e-commerce operations and doubled down on online mar...

Mike Perekupka

Amazon and Google’s Impact on E-Commerce – A Sidecar Point of View

Amazon and Google have revolutionized the consumer shopping experience by focusing on two core business values: speed and simplicity. Quick delivery and seamless user experiences set the current pace ...

Mike Farrell

Customer Experience, Not Discounts, Is the Answer to the Brick-and-Mortar Problem: A Conversation With Sharmila Chatterjee

Retailers have been playing a price war game for years, with the victor supposedly being the store that offers the lowest priced item. Unfortunately, it’s a war that most retailers cannot win. Altho...

Ellen Harvey

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#E-Commerce

Customer Loyalty Is More Uncertain & Valuable Than Ever; Here’s How to Get It Right

Retailers Expect Another Banner Year of Amazon Ad Growth

These 7 Trends Will Define High-Performing E-Commerce Marketing Teams

How Data-Driven Is Your E-Commerce Marketing Team? There’s Room for Growth!

Retail Uncharted Season One Recap: The Top Moments & Lessons You May Have Missed

iProspect CEO Discusses 2021 Digital Marketing Priorities & the Agency’s Winning Partnership with Sidecar

Fanatics Founder: Differentiation Will Make or Break Retailers’ Futures

Neuromarketing: How to Unlock Shopper Attention Online

What’s the New Normal for Retail in a Post-COVID-19 World?

Amazon and Google’s Impact on E-Commerce – A Sidecar Point of View

Customer Experience, Not Discounts, Is the Answer to the Brick-and-Mortar Problem: A Conversation With Sharmila Chatterjee

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