Adapting Retail Marketing to COVID-19 Impact [Sidecar Live Show Notes]
4 Reasons to Invest More in Google Shopping
Last-Minute E-Commerce Checklist for Holiday
Artificial Intelligence Is the Future of Everything, Especially E-Commerce
Walmart announced yesterday that its products will be made available to shoppers on Google Express, Google’s online marketplace. Industry experts see this as a move to compete directly with Amazo...
Power Up: 6 E-Commerce Tips for Electronics Retailers
Winning the e-commerce game in consumer electronics retail is about as tough as it gets. Shoppers in the market for laptops, tablets, and cameras are laser-focused on price and steeped in research ...
5 Google Shopping Tips for Beauty Retailers
Beauty was once considered one of the few verticals in which sales wouldn’t shift from brick-and-mortar to e-commerce. Beauty shoppers would always want to see, touch, and try the products on the...
4 Ways Great Content Boosts E-Commerce Sales and Customer Loyalty
If you invest serious time and money in paid advertising efforts to market your products (we’re pretty sure you do), but you’re not completely sold on the value of content in e-commerce, here a...
E-Commerce Retailers: Time to Join Snapchat? Answer These Questions First
Founded in 2011, Snapchat now boasts 150 million daily active users. Despite this explosive growth, only 47% of retailers currently use Snapchat, compared to 92% using Instagram.
But Snap...
Customer Experience: The #1 Focus of Performance Marketers
4 Ways Google Analytics Can Improve Your Google Shopping Campaigns
Google Ads is where a lot of the magic happens in Google Shopping, and with so much critical data right at your fingertips, you might not think to venture elsewhere when analyzing and adjusting you...
What Instagram Shop Tags Mean for E-Commerce
Last week, Facebook-owned Instagram launched its beta test of shop tags within photo posts to explore whether inspiring visual content coupled with ease of purchase can transform casual scrolling i...