Dynamic Search Ads

It’s Time to Move Beyond the Traditional Keyword Strategy for Retail Ad Campaigns

If you’re like most retail marketers, you’re accustomed to crafting exhaustive keyword lists for paid search campaigns. But as this webinar demonstrates, it’s time to re-evaluate your keyword st...

Janelle Kozyra

Keeping Up With Google: What Are Responsive Search Ads?

Responsive Search Ads (RSAs) are a semi-automated ad format that help test and optimize ad copy on Google paid search. Marketers supply multiple headlines and descriptions, and Google will mix and mat...

Mike Farrell

Keeping Up With Google: What Are Dynamic Search Ads?

Dynamic Search Ads (DSAs) effectively eliminate the need for keywords in retailers’ paid search campaigns. Instead of bidding on specific keywords lists, DSAs map existing content on retailers’ si...

Mike Farrell

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#Dynamic Search Ads

It’s Time to Move Beyond the Traditional Keyword Strategy for Retail Ad Campaigns

Keeping Up With Google: What Are Responsive Search Ads?

Keeping Up With Google: What Are Dynamic Search Ads?

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