Local inventory ads remain a complex proposition. Yet we hear our customers say that they still believe in the value of LIAs, and the advantage of providing multiple touchpoints for engagement.
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It costs at least five times as much to acquire a new customer than to keep an existing one. That’s why winning back familiar customers and engaging high-intent shoppers is always a top priority ...
AdWords offers a seemingly endless array of levers to manage and optimize your Google Shopping performance. No matter how well versed you are in campaign management, it’s easy to find yourself st...
Google offers two powerful tools that retail marketers can use to win more sales and keep customers coming back for more: Customer Match and RLSA for Google Shopping.
But where to start? ...
Independence Day isn’t here quite yet, but you might want to bust out the fireworks a few days early. On Monday, Google announced that it would launch Customer Match for Shopping campaigns.
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