Customer Journey

Shopper Psychology Answers the Biggest Retail Question: Why Do People Buy?

Buying paper towels or dishwasher detergent may not seem aspirational, but according to shopper psychologist Chris Gray, every purchase a shopper makes is about improving her future. “Shopping behav...

Ellen Harvey

Customer Acquisition vs. Retention: 7 Best Practices for Search

Here’s how retailers should map their audience strategy for new-versus-returning customers to search....

Steve Costanza

Deciding Which Attribution Model Is Right for Your Retail Business? We Have a Cheat Sheet for That.

Incremental growth is the holy grail of retail marketing. In the early days of online sales, retailers who went digital saw huge gains from performance marketing channels like paid search, display, an...

Mike Farrell

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Shopper Psychology Answers the Biggest Retail Question: Why Do People Buy?

Customer Acquisition vs. Retention: 7 Best Practices for Search

Deciding Which Attribution Model Is Right for Your Retail Business? We Have a Cheat Sheet for That.

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