Top 3 Google Shopping Seasonality Myths … Busted
For e-commerce marketers, the start of a new season can be hectic. Some find their sales accelerate or slow during colder months, others see changes during spring and summer. And many experience su...
5 Custom Labels to Categorize Your Google Shopping MVPs – E-Commerce Marketing Minutes
You know that some products are more profitable than others, and some are more popular during particular seasons of the year. But actually finding these in your product feed when it’s time to adjust...
Product Feed Optimization Essentials for Google Shopping
When it comes to success in Google Shopping, it all begins with an optimized product feed. The more accurate and descriptive the information in your feed, the easier it is for Google to surface you...
4 High-Impact, Underused AdWords Features You Should Be Using
AdWords offers a seemingly endless array of levers to manage and optimize your Google Shopping performance. No matter how well versed you are in campaign management, it’s easy to find yourself st...
Think Outside the (Retail) Box to Hit Your Google Shopping Goal
Any way you slice it, hitting and maintaining your goals are the most challenging parts of managing the Google Shopping channel. Even then, there’s no rest for the weary. Many e-commerce pros tell u...