What’s in a name? Well, when it comes to Google Shopping, quite a lot. After setting the correct bid for a product, optimizing its title in the Google Shopping feed is the next most important ste...
Google is always enhancing its products to help customers adjust to an evolving marketing landscape. And last week, it made the Google Shopping Products tab a little more, well, productive.
Google's AdWords interface can be a dizzying environment. With all the data points available, even the most battle-hardened e-commerce marketers can overlook or fail to properly employ AdWords’ l...
