COVID-19 | Sidecar

Customer Loyalty Is More Uncertain & Valuable Than Ever; Here’s How to Get It Right

Shopping has changed dramatically since 2020 when COVID-19 upended economic and behavioral norms across the globe. Some retailers welcomed a slew of new customers while others lost long-time shoppers ...

Ellen Harvey

The Key to Untangling the Holiday Supply Chain Knot Is This

While shipping challenges are nothing new in the post-COVID-19 world, this year’s holiday supply chain backlog is unique. “This has really been a year and a half in the making,” says Sidecar Dir...

Ellen Harvey

What Retailers Still Get Wrong About Customer Experience

Shopper expectations have reached new heights on the heels of the pandemic and emerging technology, says Blake Morgan, a customer experience futurist and author. Her own experience during the pandemic...

Ellen Harvey

iProspect’s CEO on Leading During the Pandemic

Over the past several months, marketing leaders have had to remain flexible in the face of new circumstances. With online shopping expanding dramatically, brands have worked hard to develop new strate...

Ellen Harvey

12 Multichannel Holiday Ad Opportunities for an Unprecedented 2020

The 2020 holiday season will play out amid a global pandemic that has reshuffled how retail marketers approach their year-end advertising strategies. Normally held in mid July, Amazon Prime Day kicks ...

Mike Farrell

Marketing With A Different Lens: What You Can Learn From Other Retail Verticals Amid COVID-19

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. Prime Day and its halo effect mark July. Back-to-school shopping peaks in August...

Mike Baber

The Warming Store Sees Digital Ad ROI Increase During Coronavirus Pandemic

Featured in Total Retail: The Warming Store Sees Dramatic Digital Ad ROI Increase During Coronavirus Pandemic

COVID-19 has ignited a surge in the e-commerce marketing sector. Many retailers are seeing year-over-year growth in digital ad ROI and other major KPIs. For instance, in analyzing a sample of several ...

Janelle Kozyra

What’s the New Normal for Retail in a Post-COVID-19 World?

Retailers are facing a wide spectrum of challenges and successes in light of the massive shifts caused by COVID-19. Some have fully transitioned to e-commerce operations and doubled down on online mar...

Mike Perekupka

8 Ways Retailers Can Move Surplus Inventory During COVID-19

Retailers have been forced to adapt to a new marketing landscape in light of COVID-19. Some retailers have successfully pivoted to new consumer demands, leveraging their marketing channels to connect ...

Chris Corrado

20 Pieces of Advice for Marketing During the Coronavirus

Digital and e-commerce marketers are rethinking their plans as the coronavirus continues to impact the retail industry. Here are 20 of the positive steps we’re seeing retail marketers take to work t...

Mike Farrell

Follow Ongoing Advice for Retail Marketing During the Coronavirus (COVID-19)

The coronavirus (COVID-19) is a fluid situation that calls for constant adaptation. Challenges are emerging while retail marketers are simultaneously finding work-arounds and solutions. We’re mainta...

Mike Farrell

Adapting Retail Marketing to COVID-19 Impact [Sidecar Live Show Notes]

We held a Sidecar Live Q&A broadcast on March 24, 2020, to discuss how the retail industry can adapt to the fluid landscape created by COVID-19, the disease caused by the coronavirus. We pulled ou...

Janelle Kozyra

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#COVID-19

Customer Loyalty Is More Uncertain & Valuable Than Ever; Here’s How to Get It Right

The Key to Untangling the Holiday Supply Chain Knot Is This

What Retailers Still Get Wrong About Customer Experience

iProspect’s CEO on Leading During the Pandemic

12 Multichannel Holiday Ad Opportunities for an Unprecedented 2020

Marketing With A Different Lens: What You Can Learn From Other Retail Verticals Amid COVID-19

Featured in Total Retail: The Warming Store Sees Dramatic Digital Ad ROI Increase During Coronavirus Pandemic

What’s the New Normal for Retail in a Post-COVID-19 World?

8 Ways Retailers Can Move Surplus Inventory During COVID-19

20 Pieces of Advice for Marketing During the Coronavirus

Follow Ongoing Advice for Retail Marketing During the Coronavirus (COVID-19)

Adapting Retail Marketing to COVID-19 Impact [Sidecar Live Show Notes]

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