Consumers weren’t just stockpiling supplies for their human family members during the pandemic, but also went all in on pet care purchases. Pet care owners contributed mightily to e-commerce sales, ...
COVID-19 has had a major impact on the office supplies industry. As offices closed and businesses transitioned to a complete remote environment in 2020, retailers advertising office supplies had to pi...
Despite uncertainty from the pandemic, consumers still bought jewelry online in 2020. Some sought jewelry as a means of self-care, and as gifts for loved ones to acknowledge the challenges of the time...
The e-commerce flowers and gifts market faced a mixture of positives and challenges over the past year. Stay-at-home orders drove many consumers to send more flowers to loved ones whom they could not ...
Cost per click. Conversion rate. Click-through rate. Return on ad spend. Cost per acquisition. Average order value. These are some of the most important metrics that e-commerce marketers should evalua...