How Pet Care Ads Boomed on Google in 2020
Consumers weren’t just stockpiling supplies for their human family members during the pandemic, but also went all in on pet care purchases. Pet care owners contributed mightily to e-commerce sales, ...
Advertising Office Supplies Benchmarks: Google Shopping ROAS Grows 90% in 2020
COVID-19 has had a major impact on the office supplies industry. As offices closed and businesses transitioned to a complete remote environment in 2020, retailers advertising office supplies had to pi...
Ads That Worked for Jewelry During the Pandemic — and Have Value Moving Forward
Despite uncertainty from the pandemic, consumers still bought jewelry online in 2020. Some sought jewelry as a means of self-care, and as gifts for loved ones to acknowledge the challenges of the time...
Floral Industry Statistics 2021: A Closer Look at Digital Ad Performance
The e-commerce flowers and gifts market faced a mixture of positives and challenges over the past year. Stay-at-home orders drove many consumers to send more flowers to loved ones whom they could not ...
Top 6 Metrics to Benchmark Your Google Ads Performance in 2021
Cost per click. Conversion rate. Click-through rate. Return on ad spend. Cost per acquisition. Average order value. These are some of the most important metrics that e-commerce marketers should evalua...
