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Manage Your Google Shopping Investment, Not Just Bids, According to This Department Retailer

If your #1 Google Shopping goal is to improve your return on ad spend (ROAS) or cost/sale, think like an investor. That’s according to one marketing manager from a billion-dollar, U.S.-based departm...

Janelle Kozyra

How ACK Grew Google Shopping Revenue by 25% While Cutting Cost by 15%

The Texas-based retailer was quick to adopt Google Shopping a few years ago and began advertising its catalog of some 8,000 to 14,000 products (canoes, kayaks, and accessories) in the channel. You pro...

Steve Tutelman

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THINK DIFFERENTLY ABOUT DIGITAL MARKETING FOR RETAIL

Manage Your Google Shopping Investment, Not Just Bids, According to This Department Retailer

How ACK Grew Google Shopping Revenue by 25% While Cutting Cost by 15%