Keeping Up With Google: What Is Exact Match?
Exact match is a keyword match type on Google paid search that serves ads based on an exact keyword search or a close variant of that keyword. It allows retailers to narrow their audience to a group o...
Mobile Shopping Is Better, Faster, Stronger. Here Are 3 Ways It’s Reshaping Google Ads.
Last week, Sidecar hosted the webinar, “The Mobile Tipping Point: Why Now Is the Time to Cash in on Mobile Google Ads,” which provided a first look at some of the key findings from the 2019 Benchm...
Keeping Up With Google: What Is eCPC?
Enhanced CPC, or eCPC, is Google’s first automated bidding tool and one of its most popular. Despite its relative old age in the Google universe, retailers still have a number of questions about wha...
How Customer Reviews Can Spur a 270% Increase in Conversions: A Conversation With The Spiegel Research Center
Word of mouth has been the holy grail of retailer marketing for decades. Countless research indicates that receiving recommendations from other customers significantly impacts the final purchase decis...
Sidecar Research at a Glance: Ad Engagement Is Surging in These 2 Areas of Google Shopping
Learn how an uptick in mobile shopping and Google’s newly released absolute top impressions share metric are helping e-commerce marketers boost ad engagement and conversions on Google Shopping. Chec...
How Apparel Retailers Can Rack Up Google Shopping Wins This Holiday Season
For apparel retailers, competition in Google Shopping has grown especially steep during the holiday season. For starters, CPCs within the apparel vertical jump more than 60% from October to Novembe...
3 Tips for Turning One-Time Shoppers Into Repeat Customers
Today’s consumer is savvy; they know a transaction from an experience. If you treat customers like a transaction, that’s exactly what they become. But if you provide them with a relevant, memorabl...
Are Your Landing Pages Hurting Your Google Shopping Optimization?
As the old saying goes, you never get a second chance to make a first impression. This idiom rings ever so true in the world of online shopping, where consumers are in control and retailers are in a h...