Exact match is a keyword match type on Google paid search that serves ads based on an exact keyword search or a close variant of that keyword. It allows retailers to narrow their audience to a group o...
Last week, Sidecar hosted the webinar, “The Mobile Tipping Point: Why Now Is the Time to Cash in on Mobile Google Ads,” which provided a first look at some of the key findings from the 2019 Benchm...
Enhanced CPC, or eCPC, is Google’s first automated bidding tool and one of its most popular. Despite its relative old age in the Google universe, retailers still have a number of questions about wha...
Word of mouth has been the holy grail of retailer marketing for decades. Countless research indicates that receiving recommendations from other customers significantly impacts the final purchase decis...
Learn how an uptick in mobile shopping and Google’s newly released absolute top impressions share metric are helping e-commerce marketers boost ad engagement and conversions on Google Shopping. Chec...
For apparel retailers, competition on Google Shopping has grown especially steep during the holiday season. For starters, CPCs within the apparel vertical jumped more than 35% from October to November...
Today’s consumer is savvy; they know a transaction from an experience. If you treat customers like a transaction, that’s exactly what they become. But if you provide them with a relevant, memorabl...
As the old saying goes, you never get a second chance to make a first impression. This idiom rings ever so true in the world of online shopping, where consumers are in control and retailers are in a h...