Conversions | Sidecar

Sidecar Research at a Glance: Ad Engagement Is Surging in These 2 Areas of Google Shopping

Learn how an uptick in mobile shopping and Google’s newly released absolute top impressions share metric are helping e-commerce marketers boost ad engagement and conversions on Google Shopping. Chec...

Tim Dolan

How Apparel Retailers Can Rack Up Google Shopping Wins This Holiday Season

For apparel retailers, competition in Google Shopping has grown especially steep during the holiday season. For starters, CPCs within the apparel vertical jump more than 60% from October to Novembe...

Kristin Maranki

3 Tips for Turning One-Time Shoppers Into Repeat Customers

Today’s consumer is savvy; they know a transaction from an experience. If you treat customers like a transaction, that’s exactly what they become. But if you provide them with a relevant, memorabl...

Phil Turicik

Optimizing Landing Pages for Google Shopping

Are Your Landing Pages Hurting Your Google Shopping Optimization?

As the old saying goes, you never get a second chance to make a first impression. This idiom rings ever so true in the world of online shopping, where consumers are in control and retailers are in a h...

Phil Turicik

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3 Tips for Turning One-Time Shoppers Into Repeat Customers

Are Your Landing Pages Hurting Your Google Shopping Optimization?