Customer Acquisition vs. Retention: 7 Best Practices for Search
Here’s how retailers should map their audience strategy for new-versus-returning customers to search....
2019 Benchmarks: Retailers Strive for Greater Cohesion in Google Ads
In the 2019 Benchmarks Report: Google Ads in Retail, Sidecar analyzed e-commerce data across hundreds of U.S. retailers to uncover the trends and key performance indicators driving Google paid search ...
The Cost of Competing on Google Ads for E-commerce Retailers
It’s no surprise competing on Google Ads is growing costlier for e-commerce retailers. CPCs rose again in 2018, according to the latest data from Sidecar’s 2019 Benchmarks Report: Google Ads in ...
Consumers Are Flocking to Online Marketplaces, But That’s Not Bad for Retailers.
Shoppers have fallen in love with online marketplaces like Amazon, eBay, and Wal-Mart. These marketplaces provide a level of convenience shoppers have come to expect, from a wide breadth of products t...
3 Tactics Retailers Can Use To Navigate the Rise of “Amazoogle” – A Sidecar Point of View
In this edition of Sidecar's Point of View series, get the tactics to operate efficiently as Amazon and Google grow. "The Rise of 'Amazoogle': How Amazon and Google Have Shaped Modern E-Commerce and W...
Amazon and Google’s Impact on E-Commerce – A Sidecar Point of View
Amazon and Google have revolutionized the consumer shopping experience by focusing on two core business values: speed and simplicity. Quick delivery and seamless user experiences set the current pace ...
3 Strategies to Rise Above the Google Shopping Competition – A Sidecar Point of View
In this Point of View, Sidecar analysts dish up three strategies that can help retailers discover the white space and outstrip the competition in Google Shopping. Download the full Point of View to le...
Sidecar Research at a Glance: The Google Shopping Game Is Changing
The 2018 Google Shopping Benchmarks Report sheds light on a channel in flux and empowers retailers to navigate emerging trends in Google Shopping. In this report preview, learn how increased competiti...
Marketers: Are You Ready for Google Shopping Competition in 2018? Join This Webinar to Find Out
Sidecar will share best practices to beat Google Shopping competition in an upcoming webinar “3 Google Shopping Stats You’ll Live by in 2018” on March 27. We’ll will provide an in-depth look a...
Absolute Top Impression Share: Should You Vie for the Top Spot in Google Shopping?
Recently, Google Shopping rolled out absolute top impression share, the latest metric in the new Adwords user interface. Absolute top impression share tells you how frequently your ads are shown in...
How To Win Back Impression Share in Google Shopping
Google Shopping is no longer the savvy retail marketer’s secret. It’s a known e-commerce powerhouse, and every retailer wants their share of the pie. It’s a competitive channel growing more c...
Supercharge Your Google Shopping Campaigns With Merchant Promotions
More e-commerce marketers are realizing the power of Google Shopping, and pouring additional budget into the channel. Competition for limited shopper attention is heating up.
One tactic t...
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