Competition | Sidecar

2020 Google Ads Benchmarks: How the Competitive Landscape Is Changing [Infographic]

Retailers can no longer rely on big budgets to drive big wins on Google Ads. To gain a competitive advantage on Google’s paid search and shopping channels, they must now think more strategically. ...

Mike Farrell

Offense or Defense: The Secrets to Bidding on Brand Terms on Amazon Advertising

Online advertising is among the latest industries Amazon plans to disrupt. Although it is relatively new to the digital advertising world compared to Google and Facebook, the e-commerce giant is alrea...

Mike Farrell

Customer Acquisition vs. Retention: 7 Best Practices for Search

Here’s how retailers should map their audience strategy for new-versus-returning customers to search....

Steve Costanza

2019 Benchmarks: Retailers Strive for Greater Cohesion in Google Ads

In the 2019 Benchmarks Report: Google Ads in Retail, Sidecar analyzed e-commerce data across hundreds of U.S. retailers to uncover the trends and key performance indicators driving Google paid search ...

Steve Costanza

The Cost of Competing on Google Ads for E-commerce Retailers

It’s no surprise competing on Google Ads is growing costlier for e-commerce retailers. CPCs rose again in 2018, according to the latest data from Sidecar’s 2019 Benchmarks Report: Google Ads in ...

Mike Farrell

Consumers Are Flocking to Online Marketplaces, But That’s Not Bad for Retailers.

Shoppers have fallen in love with online marketplaces like Amazon, eBay, and Wal-Mart. These marketplaces provide a level of convenience shoppers have come to expect, from a wide breadth of products t...

Ellen Harvey

3 Tactics Retailers Can Use To Navigate the Rise of “Amazoogle” – A Sidecar Point of View

In this edition of Sidecar's Point of View series, get the tactics to operate efficiently as Amazon and Google grow. "The Rise of 'Amazoogle': How Amazon and Google Have Shaped Modern E-Commerce and W...

Chris Corrado

Amazon and Google’s Impact on E-Commerce – A Sidecar Point of View

Amazon and Google have revolutionized the consumer shopping experience by focusing on two core business values: speed and simplicity. Quick delivery and seamless user experiences set the current pace ...

Mike Farrell

3 Strategies to Rise Above the Google Shopping Competition – A Sidecar Point of View

In this Point of View, Sidecar analysts dish up three strategies that can help retailers discover the white space and outstrip the competition in Google Shopping. Download the full Point of View to le...

Amanda Ryan

Sidecar Research at a Glance: The Google Shopping Game Is Changing

The 2018 Google Shopping Benchmarks Report sheds light on a channel in flux and empowers retailers to navigate emerging trends in Google Shopping. In this report preview, learn how increased competiti...

Kristin Maranki

2018 Google Shopping Competition Webinar

Marketers: Are You Ready for Google Shopping Competition in 2018? Join This Webinar to Find Out

Sidecar will share best practices to beat Google Shopping competition in an upcoming webinar “3 Google Shopping Stats You’ll Live by in 2018” on March 27. We’ll will provide an in-depth look a...

Ellen Harvey

Absolute Top Impression Share: Should You Vie for the Top Spot in Google Shopping?

Recently, Google Shopping rolled out absolute top impression share, the latest metric in the new Adwords user interface. Absolute top impression share tells you how frequently your ads are shown in...

Mike Perekupka

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#Competition

2020 Google Ads Benchmarks: How the Competitive Landscape Is Changing [Infographic]

Offense or Defense: The Secrets to Bidding on Brand Terms on Amazon Advertising

Customer Acquisition vs. Retention: 7 Best Practices for Search

2019 Benchmarks: Retailers Strive for Greater Cohesion in Google Ads

The Cost of Competing on Google Ads for E-commerce Retailers

Consumers Are Flocking to Online Marketplaces, But That’s Not Bad for Retailers.

3 Tactics Retailers Can Use To Navigate the Rise of “Amazoogle” – A Sidecar Point of View

Amazon and Google’s Impact on E-Commerce – A Sidecar Point of View

Sidecar Research at a Glance: The Google Shopping Game Is Changing

Marketers: Are You Ready for Google Shopping Competition in 2018? Join This Webinar to Find Out

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