Competition | Sidecar

Consumers Are Flocking to Online Marketplaces, But That’s Not Bad for Retailers.

Shoppers have fallen in love with online marketplaces like Amazon, eBay, and Wal-Mart. These marketplaces provide a level of convenience shoppers have come to expect, from a wide breadth of products t...

Ellen Harvey

3 Tactics Retailers Can Use To Navigate the Rise of “Amazoogle” – A Sidecar Point of View

In this edition of Sidecar's Point of View series, get the tactics to operate efficiently as Amazon and Google grow. "The Rise of 'Amazoogle': How Amazon and Google Have Shaped Modern E-Commerce and W...

Chris Corrado

Amazon and Google’s Impact on E-Commerce – A Sidecar Point of View

Amazon and Google have revolutionized the consumer shopping experience by focusing on two core business values: speed and simplicity. Quick delivery and seamless user experiences set the current pace ...

Mike Farrell

3 Strategies to Rise Above the Google Shopping Competition – A Sidecar Point of View

In this Point of View, Sidecar analysts dish up three strategies that can help retailers discover the white space and outstrip the competition in Google Shopping. Download the full Point of View to le...

Amanda Ryan

Sidecar Research at a Glance: The Google Shopping Game Is Changing

The 2018 Google Shopping Benchmarks Report sheds light on a channel in flux and empowers retailers to navigate emerging trends in Google Shopping. In this report preview, learn how increased competiti...

Kristin Maranki

2018 Google Shopping Competition Webinar

Marketers: Are You Ready for Google Shopping Competition in 2018? Join This Webinar to Find Out

Sidecar will share best practices to beat Google Shopping competition in an upcoming webinar “3 Google Shopping Stats You’ll Live by in 2018” on March 27. We’ll will provide an in-depth look a...

Ellen Harvey

Absolute Top Impression Share: Should You Vie for the Top Spot in Google Shopping?

Recently, Google Shopping rolled out absolute top impression share, the latest metric in the new Adwords user interface. Absolute top impression share tells you how frequently your ads are shown in...

Mike Perekupka

How To Win Back Impression Share in Google Shopping

Google Shopping is no longer the savvy retail marketer’s secret. It’s a known e-commerce powerhouse, and every retailer wants their share of the pie. It’s a competitive channel growing more c...

Mike Perekupka

Supercharge Your Google Shopping Campaigns With Merchant Promotions

More e-commerce marketers are realizing the power of Google Shopping, and pouring additional budget into the channel. Competition for limited shopper attention is heating up.

One tactic t...

Lauren Frankel

Understand Your Google Shopping Competition With Auction Insights

Hidden away in the AdWords dashboard, the Auction Insights report delivers a comprehensive overview of the competitive landscape in Google Shopping.

Every retail business has competitors,...

Phil Turicik

3 Google Shopping Metrics to Outrank the Competition

3 Metrics to Outrank the Competition in Google Shopping

Nowhere can the landscape feel more disorienting than the Google Shopping dashboard. Depending on your product grouping strategy and the size of your product feed, you might have five, 50, or 500 prod...

Janelle Kozyra

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