Black Friday | Sidecar

Google’s Head of Retail on How to Win the 2020 Holiday Season

Online shopping has grown more in the last six months than it has in the 10 previous years, which creates a unique set of challenges and opportunities for retailers. 54% of consumers purchased from ne...

Ellen Harvey

6 Trends That Show the (Thanksgiving) Tables Have Turned in Google Shopping

Thanksgiving, Black Friday and Cyber Monday are evolving concepts for shoppers and retailers alike. Catching Thanksgiving and Black Friday deals doesn’t require rushing to the stores, or even to t...

Steve Tutelman

Holiday Shopping’s Biggest Winner So Far in 2017? Mobile.

The 2017 holiday season is in full swing and one thing is clear—by and large, the winner of the season in Google Shopping so far this year, is mobile. Riding the wave of strong growth in the channel...

Zack Goldman

Are Your Google Shopping Campaigns Ready for Black Friday?

It's that time of the year again, ladies and gentlemen. Though the end-of-year holiday shopping season has already begun for many retailers, we’re just two weeks out from its marquee event: the w...

Steve Costanza

Thanksgiving to Cyber Monday 2016: Which Day Won Google Shopping?

One of the biggest stories coming out of the 2016 holiday season kickoff is the duel between Cyber Monday and Black Friday for online sales. We saw a similar trend within the Google Shopping channel: ...

Matt Mariani

The Sidecar Seasonal E-Commerce Report for Holiday 2015 Is Here

With Holiday 2015 in the books, you’ve probably spent some time analyzing your data to determine how sales fared, understand the impact of your marketing efforts, and figure out how to crush it in 2...

Janelle Kozyra

Mobile Is the Darling of Google Shopping During Black Friday Weekend and Cyber Monday 2015

Mobile shopping growth soared when compared with the same five-day period in 2014. One of the most notable metrics is conversion rate, which was 2.24 percent on mobile devices for the five-day shoppin...

Mike Perekupka

Google Shopping Growth: Is It Living up to the Hype?

For e-commerce marketers utilizing Google as part of their acquisition strategy, 2014 was a volatile year. In April, Google rolled out major changes to its Google Shopping offering, and in August, ret...

Steve Tutelman

FREE ANALYSIS

READY TO POWER UP YOUR PERFORMANCE MARKETING CAMPAIGNS?

#Black Friday

Google’s Head of Retail on How to Win the 2020 Holiday Season

6 Trends That Show the (Thanksgiving) Tables Have Turned in Google Shopping

Holiday Shopping’s Biggest Winner So Far in 2017? Mobile.

Are Your Google Shopping Campaigns Ready for Black Friday?

Thanksgiving to Cyber Monday 2016: Which Day Won Google Shopping?

The Sidecar Seasonal E-Commerce Report for Holiday 2015 Is Here

Mobile Is the Darling of Google Shopping During Black Friday Weekend and Cyber Monday 2015

Google Shopping Growth: Is It Living up to the Hype?

Solutions

Company

Learn

Subscribe to our newsletter