Back to School | Sidecar

Back-to-School Shopping Retail Uncharted

It’s Not Over: Demand Remains High for Back-to-School Shopping

Back-to-school shopping doesn’t look the same as it did in 2020, but it also doesn’t look like 2019 or 2018, says Sidecar’s Senior Customer Strategy Manager Brice Dunn, speaking on the Retail Un...

Ellen Harvey

OfficeSupply.com’s Plan to Win Back-to-School Marketing

2021 may be the biggest year for back-to-school marketing in half a decade. This season will likely outstrip the past five back-to-school shopping periods, with spend expected to top $32.5 billion, ac...

Ellen Harvey

Q4 2020 Advertising Strategies for Retail Marketers

Q4 2020 will be unlike any quarter the retail industry has experienced before. The COVID-19 pandemic has created an advertising gray area, making retail marketers and major ad platforms rethink their ...

Mike Perekupka

Prime Day Halo Effect and 6 Other Trends to Watch for Back-to-School Search Marketing

Amazon Prime Day is the hard start to the back-to-school shopping season — this year more than ever. But the bigger trend is that Prime Day is no longer confined to Amazon. It pervades the entir...

Steve Costanza

Back to School: 5 Fixes to Give Your Google Shopping Campaigns a Boost

August is just around the corner. And that means the second biggest retail season is upon us: back-to-school.

The NRF projects that shoppers in the U.S. will spend $83.6 billion stocking u...

Dave Nossavage

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#Back to School

It’s Not Over: Demand Remains High for Back-to-School Shopping

OfficeSupply.com’s Plan to Win Back-to-School Marketing

Q4 2020 Advertising Strategies for Retail Marketers

Prime Day Halo Effect and 6 Other Trends to Watch for Back-to-School Search Marketing

Back to School: 5 Fixes to Give Your Google Shopping Campaigns a Boost

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