Average Order Value

How Habit-Building Mobile Apps Can Transform Shoppers into Superfans: A Conversation with Rebecca Wang

Mobile shopping is one of the most transformative trends in the retail industry. Not only does it craft more immediate and convenient shopping experiences, but mobile changes consumer shopping behavio...

Ellen Harvey

Beyond Research: Mobile’s New Role in the Evolving Consumer Journey

Consumers are reversing the trend of researching on mobile and buying on desktop, according to Sidecar research. In this video, Sr. Analytics Consultant Steve Costanza shares why mobile shopping is on...

Steve Costanza

4 Plays to Increase Average Order Value and Keep Conversion Rates High in Google Shopping

If you have high conversion rates, it might seem like you’re doing everything right in Google Shopping. After all, you want consumers to follow the path from your Shopping ads all the way through to...

Mike Farrell

Top 3 Google Shopping Seasonality Myths … Busted

For e-commerce marketers, the start of a new season can be hectic. Some find their sales accelerate or slow during colder months, others see changes during spring and summer. And many experience su...

Dave Nossavage

Roses Are Red, Violets Are Blue … Which States Love Their Valentine More Than You?

Love it or hate it -- Valentine’s Day represents a welcome revenue boost for many retailers in what’s otherwise a traditionally slow shopping month. Americans approach the day with gusto, eagerly ...

Janelle Kozyra

Mobile Is the Darling of Google Shopping During Black Friday Weekend and Cyber Monday

Mobile shopping growth soared when compared with the same five-day period in 2014. One of the most notable metrics is conversion rate, which was 2.24 percent on mobile devices for the five-day shoppin...

Mike Perekupka

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