Automated Bidding

3 Signs Your Approach to Automated Bidding Isn’t Working

Automated bidding comes in several forms for retail marketers. You might apply Google’s tools, work with a technology provider, or use an in-house solution. How do you know if your approach to autom...

Janelle Kozyra

4 Amazon Ads Best Practices Borrowed From Google

4 Amazon Ads Best Practices to Borrow From Google

The advertising environments of Amazon and Google aren’t as siloed as you might think. Indeed, Amazon’s ad offerings share similar features to that of Google. And as a result, retail and e-commerc...

Janelle Kozyra

Keeping Up With Google: What Are Google Recommendations?

Google continues to add greater automation to its advertising platform. A recent update is Google ad recommendations. These recommendations make optimization changes to ad campaigns, sometimes without...

Steve Costanza

Keeping Up With Google: What Is Maximize Conversion Value?

At Google Marketing Live 2019, Google announced a new bidding strategy, Maximize Conversion Value, which allows retailers to optimize campaigns to values like sales revenue or profit margins. Google t...

Mike Farrell

Keeping Up With Google: What Is Maximize Conversions?

Click Here for More Free Google Ads Insights in One Place. Maximize Conversions is relatively new to Google’s automated bidding toolkit. Unlike earlier features like eCPC and Target ROAS, Maximize C...

Mike Farrell

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#Automated Bidding

3 Signs Your Approach to Automated Bidding Isn’t Working

4 Amazon Ads Best Practices to Borrow From Google

Keeping Up With Google: What Are Google Recommendations?

Keeping Up With Google: What Is Maximize Conversion Value?

Keeping Up With Google: What Is Maximize Conversions?

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