Attribution | Sidecar

Benchmarks 2019: 5 Tips to Fill the Funnel on Google Ads

Retailers, we get it: Staying ahead of the curve in Google Ads is challenging. In the 2019 Benchmarks Report: Google Ads in Retail, we discovered new growth patterns in Google’s search and shopping ...

Mike Farrell

Keeping Up With Google: What Are Shoppable Image Ads?

Return on ad spend (ROAS) is the top success metric for digital retail marketers. Most continue to focus their efforts on the bottom of the purchase funnel where intent is higher and ROAS is strongest...

Mike Farrell

Changing Attribution Models Wasn’t Easy, But With a 120% Jump in Sales, It Was Worth it for Moosejaw

Considering the rapid rate change in the retail space, it’s amazing that one thing has remained constant over the past decade–attribution. Most retailers continue to use last touch attribution to ...

Mike Farrell

Deciding Which Attribution Model Is Right for Your Retail Business? We Have a Cheat Sheet for That.

Incremental growth is the holy grail of retail marketing. In the early days of online sales, retailers who went digital saw huge gains from performance marketing channels like paid search, display, an...

Mike Farrell

Can Facebook Solve the Family Attribution Gap?

Attribution. It’s a big challenge for e-commerce marketers. Most of these pros use a bevy of technologies and methodologies to concoct their attribution approach. They assign weights to actions acro...

Andre Golsorkhi

Measuring the Impact of Mobile in a Multi-Device World

One day this week during my morning train commute into Center City Philadelphia, I remembered I needed a new baseball glove in order to maximize my contribution to the esteemed Sidecar softball team. ...

Dave LeDonne

Google Gives Marketers Power to Open or Close Attribution Windows

The 30-day conversion window has been a staple in Google AdWords—and the many other digital ad platforms trying to model themselves after it. But that’s all about to change, now that Google has...

Andre Golsorkhi

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Benchmarks 2019: 5 Tips to Fill the Funnel on Google Ads

Keeping Up With Google: What Are Shoppable Image Ads?

Changing Attribution Models Wasn’t Easy, But With a 120% Jump in Sales, It Was Worth it for Moosejaw

Deciding Which Attribution Model Is Right for Your Retail Business? We Have a Cheat Sheet for That.

Can Facebook Solve the Family Attribution Gap?

Measuring the Impact of Mobile in a Multi-Device World

Google Gives Marketers Power to Open or Close Attribution Windows