Can Facebook Solve the Family Attribution Gap?
Attribution. It’s a big challenge for e-commerce marketers. Most of these pros use a bevy of technologies and methodologies to concoct their attribution approach. They assign weights to actions acro...
Measuring the Impact of Mobile in a Multi-Device World
One day this week during my morning train commute into Center City Philadelphia, I remembered I needed a new baseball glove in order to maximize my contribution to the esteemed Sidecar softball team. ...
Google Gives Marketers Power to Open or Close Attribution Windows
The 30-day conversion window has been a staple in Google AdWords—and the many other digital ad platforms trying to model themselves after it. But that’s all about to change, now that Google has...