Amazon | Sidecar

Is Shopping Actions Worth the Risk? Retailers Weigh Their Options.

Google once again changed the retail marketing game in March 2018 with the launch of Shopping Actions. The program, which delivers Google Express-branded product ads on Google Search, Google Express, ...

Mike Farrell

Amazon and Google’s Impact on E-Commerce – A Sidecar Point of View

Amazon and Google have revolutionized the consumer shopping experience by focusing on two core business values: speed and simplicity. Quick delivery and seamless user experiences set the current pace ...

Mike Farrell

Customer Service Is Back in Fashion: A Conversation With Former Sears Canada CEO Mark Cohen

Department stores have undergone massive changes over the past several decades, and many of those changes are instructive to the retail industry at large. In fact, a pendulum swing is occuring within ...

Ellen Harvey

How Retailers Can Invest in Customers Above Themselves: A Conversation with MIT Research Fellow Michael Schrage

In a conversation with Sidecar, Schrage says that this idea of investing in customers is not entirely new. The most successful companies today have embraced this paradigm shift by making their custome...

Ellen Harvey

7 Stats from Mary Meeker’s Internet Trends Report That Retailers Need to Know

Mary Meeker released the latest Internet Trends report last week, totaling 294 slides. Sidecar sifted through the entire presentation and pulled out 7 key stats that retail marketers should pay attent...

Ellen Harvey

What Amazon’s Google Shopping Pause (Exit?) Means for Retailers

In late April, we saw the e-commerce giant suddenly disappear from our customers’ Auction Insights reports. The move could potentially end Amazon’s year-and-a-half run in Google Shopping, a period...

Steve Costanza

Sidecar Research at a Glance: The Google Shopping Game Is Changing

The 2018 Google Shopping Benchmarks Report sheds light on a channel in flux and empowers retailers to navigate emerging trends in Google Shopping. In this report preview, learn how increased competiti...

Kristin Maranki

5 Trends to Help Marketers Navigate Google Shopping Competition in 2018

Last week Sidecar hosted the webinar “3 Google Shopping Stats You’ll Live by in 2018,” which provided a first look at some of the key findings from the 2018 Google Shopping Benchmarks Report. Th...

Ellen Harvey

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Is Shopping Actions Worth the Risk? Retailers Weigh Their Options.

Amazon and Google’s Impact on E-Commerce – A Sidecar Point of View

Customer Service Is Back in Fashion: A Conversation With Former Sears Canada CEO Mark Cohen

How Retailers Can Invest in Customers Above Themselves: A Conversation with MIT Research Fellow Michael Schrage

Sidecar Research at a Glance: The Google Shopping Game Is Changing

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