Amazon | Sidecar

Navigating Amazon Advertising Is Challenging But the Revenue Potential Can’t Be Ignored

Amazon is not only the largest e-commerce destination on the web, it is also a leading advertising platform, slated to capture 8.8% of all digital advertising dollars in 2019. That’s just behind Goo...

Ellen Harvey

Why Winning the Buy Box Is the Key to Amazon Sales Growth

The Buy Box is one of the most important aspects of advertising on Amazon. 82% of sales on Amazon come through the Buy Box, and only products that win the Buy Box are eligible for advertising. Retaile...

Monica Reichert

Is Amazon a Friend or Foe? Retailers Must Weigh the Opportunity Before Tapping Revenue Gains

Learn how to identify your Amazon opportunity. Here are the risks and rewards of selling and advertising on the marketplace....

Mike Farrell

Google Marketing Live 2019: Google Doubles Down on Marketplaces, Discovery & Search Intent

When Google revamps its platform, the ramifications shape the entire marketing landscape. Google’s latest product roadmap, unveiled at Google Marketing Live 2019, charts the future trajectory of sea...

Mike Farrell

How to Structure Amazon Ad Campaigns to Simplify Management & Increase Profits

Amazon advertising can frustrate retail marketers because structuring campaigns is both manual and time-consuming. Retailers need to assign products to ad groups individually or through bulk uploads u...

Monica Reichert

3 Questions You Need to Ask Before Advertising on Amazon

Are you ready to advertise on Amazon? Before jumping in, retail marketers will want to consider a few key factors, including ad eligibility and the cost to participate in the platform. Unlike Google a...

Ellen Harvey

A Beginner’s Guide to Amazon Ad Formats

Amazon is quickly becoming a must-have performance marketing channel, capturing ad spend that may soon rival Facebook and Google. The difference between the channels is that, unlike Facebook and Googl...

Ellen Harvey

Set and Forget the Google Shopping Feed at Your Own Risk, Warns Feedonomics Co-Founder

One of the most important but often overlooked aspects of Google Shopping is the retailer’s product feed. It is the foundation on which a successful Google Shopping strategy is built. If the feed is...

Ellen Harvey

How Retailers Can Survive Amazon’s Stronghold in Google Search

Retail marketers can’t out-Amazon on the paid Google SERP, but they can find white space. Among the metrics that can help is impression share....

Steve Costanza

Consumers Are Flocking to Online Marketplaces, But That’s Not Bad for Retailers.

Shoppers have fallen in love with online marketplaces like Amazon, eBay, and Wal-Mart. These marketplaces provide a level of convenience shoppers have come to expect, from a wide breadth of products t...

Ellen Harvey

3 Tactics Retailers Can Use To Navigate the Rise of “Amazoogle” – A Sidecar Point of View

In this edition of Sidecar's Point of View series, get the tactics to operate efficiently as Amazon and Google grow. "The Rise of 'Amazoogle': How Amazon and Google Have Shaped Modern E-Commerce and W...

Chris Corrado

Is Shopping Actions Worth the Risk? Retailers Weigh Their Options.

Google once again changed the retail marketing game in March 2018 with the launch of Shopping Actions. The program, which delivers Google Express-branded product ads on Google Search, Google Express, ...

Mike Farrell

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Navigating Amazon Advertising Is Challenging But the Revenue Potential Can’t Be Ignored

Why Winning the Buy Box Is the Key to Amazon Sales Growth

Is Amazon a Friend or Foe? Retailers Must Weigh the Opportunity Before Tapping Revenue Gains

Google Marketing Live 2019: Google Doubles Down on Marketplaces, Discovery & Search Intent

How to Structure Amazon Ad Campaigns to Simplify Management & Increase Profits

3 Questions You Need to Ask Before Advertising on Amazon

A Beginner’s Guide to Amazon Ad Formats

Set and Forget the Google Shopping Feed at Your Own Risk, Warns Feedonomics Co-Founder

Consumers Are Flocking to Online Marketplaces, But That’s Not Bad for Retailers.

3 Tactics Retailers Can Use To Navigate the Rise of “Amazoogle” – A Sidecar Point of View

Is Shopping Actions Worth the Risk? Retailers Weigh Their Options.

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