A Beginner’s Guide to Amazon Ad Formats
Amazon is quickly becoming a must-have performance marketing channel, capturing ad spend that may soon rival Facebook and Google. The difference between the channels is that, unlike Facebook and Googl...
Set and Forget the Google Shopping Feed at Your Own Risk, Warns Feedonomics Co-Founder
One of the most important but often overlooked aspects of Google Shopping is the retailer’s product feed. It is the foundation on which a successful Google Shopping strategy is built. If the feed is...
How Retailers Can Survive Amazon’s Stronghold in Google Search
Retail marketers can’t out-Amazon on the paid Google SERP, but they can find white space. Among the metrics that can help is impression share....
Consumers Are Flocking to Online Marketplaces, But That’s Not Bad for Retailers.
Shoppers have fallen in love with online marketplaces like Amazon, eBay, and Wal-Mart. These marketplaces provide a level of convenience shoppers have come to expect, from a wide breadth of products t...
3 Tactics Retailers Can Use To Navigate the Rise of “Amazoogle” – A Sidecar Point of View
In this edition of Sidecar's Point of View series, get the tactics to operate efficiently as Amazon and Google grow. "The Rise of 'Amazoogle': How Amazon and Google Have Shaped Modern E-Commerce and W...
Is Shopping Actions Worth the Risk? Retailers Weigh Their Options.
Google once again changed the retail marketing game in March 2018 with the launch of Shopping Actions. The program, which delivers Google Express-branded product ads on Google Search, Google Express, ...
Amazon and Google’s Impact on E-Commerce – A Sidecar Point of View
Amazon and Google have revolutionized the consumer shopping experience by focusing on two core business values: speed and simplicity. Quick delivery and seamless user experiences set the current pace ...
Customer Service Is Back in Fashion: A Conversation With Former Sears Canada CEO Mark Cohen
Department stores have undergone massive changes over the past several decades, and many of those changes are instructive to the retail industry at large. In fact, a pendulum swing is occuring within ...
How Retailers Can Invest in Customers Above Themselves: A Conversation with MIT Research Fellow Michael Schrage
In a conversation with Sidecar, Schrage says that this idea of investing in customers is not entirely new. The most successful companies today have embraced this paradigm shift by making their custome...
7 Stats from Mary Meeker’s Internet Trends Report That Retailers Need to Know
Mary Meeker released the latest Internet Trends report last week, totaling 294 slides. Sidecar sifted through the entire presentation and pulled out 7 key stats that retail marketers should pay attent...
What Amazon’s Google Shopping Pause (Exit?) Means for Retailers
In late April, we saw the e-commerce giant suddenly disappear from our customers’ Auction Insights reports. The move could potentially end Amazon’s year-and-a-half run in Google Shopping, a period...
Sidecar Research at a Glance: The Google Shopping Game Is Changing
The 2018 Google Shopping Benchmarks Report sheds light on a channel in flux and empowers retailers to navigate emerging trends in Google Shopping. In this report preview, learn how increased competiti...